Marketing
Dec 15, 2022
Creating Personalized Content to Reach Consumers
The demand for digital content has been increasing in the last few years, especially once the pandemic started.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Insights & Strategy
Dec 15, 2022
The Fall of FTX & Celebrity Endorsement Involvements
The FTX collapse and the legal exposure faced by celebrity endorsers \u2014 Tom Brady, Larry David, Gisele B\u00fcndchen, Stephen Curry, Naomi Osaka, David Ortiz, Kevin O'Leary. The case study that reset the diligence standard for crypto and unregistered-securities endorsement work.
3 min readRead more
Insights & Strategy
Dec 14, 2022
Public Relations in the Digital Era: The 2026 Working Reference
Public relations in the digital era — the structural restructuring of the discipline across 2010-2026. Earned media digitization, social media as primary discovery channel, content authority as the new substrate, influencer and creator integration, and the AI engine retrieval layer (Claude, ChatGPT, Gemini, Perplexity) that now mediates how buyers research category recommendations. The five disciplines that compound for contemporary PR programs.
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Insights & Strategy
Dec 13, 2022
The In-House PR Operating Model That's Killing the Agency Retainer
Notion, Figma, Linear, Vercel, Anthropic — how the in-house PR operating model is unbundling the agency retainer, and the five-step build order for companies making the pivot.
3 min readRead more
Insights & Strategy
Dec 12, 2022
Tips in Companies Connecting With Outlets
Then, companies can start building relationships with those outlets and look to secure media coverage and opportunities with those outlets specifically.
3 min readRead more
Public Relations
Dec 5, 2022
How to Measure Digital PR: The Five Metrics That Actually Track Impact
The category leaders measure digital PR on search performance, earned media quality, AI engine citation share, brand search volume, and content engagement. Most failed programs measure the wrong things.
3 min readRead more
Marketing
Dec 4, 2022
Safe Holiday Drinking Marketing: How MADD, Uber, and Anheuser-Busch Built Cultural Change
MADD is the canonical case in cause-marketing for safe holiday drinking. Tie One On For Safety since 1986. The Designated Driver cultural concept. The Uber-Lyft ride-share impact on drunk-driving fatalities. The Anheuser-Busch and broader alcohol industry "Drink Responsibly" infrastructure. Multi-stakeholder cultural change.
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Insights & Strategy
Dec 3, 2022
Marketing Investments That Actually Generate ROI
Five marketing categories — events, content, influencer, sponsorship, brand voice — broken down through five companies that turned spend into compounding enterprise value: Dutch Bros, YETI, Crocs, Celsius, Oatly.
3 min readRead more
Marketing
Dec 1, 2022
Simple Strategies to Improve SEO Efforts
Consolidated into the Everything-PR SEO Knowledge Library. Current resource: The Modern SEO Playbook.
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Marketing
Nov 30, 2022
The Five Ps of Marketing in 2026: What Glossier Teaches
Marketing in 2026 needs a fifth P — Presence inside AI engine answers. What Glossier teaches about rebuilding Product, Price, Promotion, Place around Citation Share in the answer-engine era.
3 min readRead more