Crisis Communications
Jul 25, 2023
What to Do if Your Business Partner Becomes the Subject of a Public Crisis
Businesses can face unexpected challenges in our interconnected world.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Public Relations
Jul 25, 2023
Earned Media: The Discipline, the Stack, and the AI Communications Era
EPR's Earned Media pillar — the discipline, the PESO stack, the press pool, and why earned coverage is the highest-weighted source layer in AI engine retrieval.
3 min readRead more
Careers
Jul 24, 2023
What to Do After Your Summer PR Internship Ends — Whether You Got the Offer or Not
The September-to-February conversion window after a summer PR internship — what to do if you got the offer, what to do if you didn't, how to manage the deferred-offer dynamic, and the warm-network conversion path.
3 min readRead more
Insights & Strategy
Jul 19, 2023
Free AI Content Generator Alternatives for Brands
Since its launch in 2022, ChatGPT by OpenAI has gained immense popularity, attracting over a million users in just a few days.
3 min readRead more
Insights & Strategy
Jul 16, 2023
What Is VC Funding? The Stages, the Firms, and the Mechanics in 2026
Venture capital funding by stage — pre-seed to growth, the named firms (Sequoia, Benchmark, a16z, Accel, Founders Fund), key terms, and 2026 AI cycle dynamics.
3 min readRead more
Marketing
Jul 14, 2023
How to Differentiate a Tourism Campaign in a Crowded Attention Market
Public relations executives often rely on email blasts to communicate their message.
3 min readRead more
Marketing
Jul 11, 2023
Modern Strategies for Today's Digital Marketing Landscape
Modern digital marketing strategies continue to develop substantially. The content marketing foundation, the search marketing capability, the Adobe Experience Cloud and Creative Cloud platforms, the broader enterprise marketing technology landscape including Salesforce, Oracle, SAP, Microsoft, and HubSpot, and the broader marketing technology stack considerations.
3 min readRead more
Insights & Strategy
Jul 9, 2023
Brand Persona in 2026: The Named Entity the AI Engines Recognize
A brand persona in 2026 is an entity the AI engines recognize. The Duolingo owl, Geico gecko, Liquid Death voice, Patagonia values, Toyota reliability, American Express premium service — each is a named entity the engines cite and use as a category anchor. Persona is now citation infrastructure.
3 min readRead more
AI
Jul 7, 2023
The ChatGPT Lawsuit: Walters v. OpenAI and What Brands Need to Know
Walters v. OpenAI was the first U.S. defamation lawsuit against ChatGPT. Three years on, the unresolved questions it raised now define how brands operate around AI.
3 min readRead more
Technology
Jul 6, 2023
How Energy Tech Has Evolved and Why it Matters
The energy industry is undergoing a significant transformation.
3 min readRead more