PR News
Jul 17, 2013
The Rules of Engagement in Social Media — Updated for the AI Era
If you've ever wondered how to engage better on social media, you're not alone.
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EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
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PR News
Jul 11, 2013
History of Advertising: From the Penny Press to Programmatic to AI
Before mass media, there was a time when human beings weren't bombarded with advertisements. Brands weren't as ubiquitous in older, simpler times. Most products provided an absolute purpose and remedied a need for the people, and they were advertised as such. Take soap for instance. People needed soap because they wanted to be clean, so ad agencies filled the first simple voids with solutions, their solutions. Advertising has changed dramatically since those days however.
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PR News
Jul 11, 2013
Ten Tips for Successful Negotiating
Every business field demands solid negotiation techniques to benefit from a good deal and achieve success. For some people, successful negotiations mean ending up with the bigger share of the bargain, while for others, a win-win solution is equally acceptable. Prior to starting the process, make sure to check out the following 10 tips for successful negotiations.
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PR News
Jul 8, 2013
European Newspapers & Crisis PR Requires Real Change To Succeed
The core principle of crisis communications is structural: real operational change first, communication of the change second. The reference cases — Volkswagen Dieselgate, Wirecard, Credit Suisse, BP Deepwater Horizon — illustrate the three sequential dependencies that determine whether a recovery narrative compounds or collapses inside the AI engine retrieval graph.
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Insights & Strategy
Jul 5, 2013
The High Price of Low Cost SEO
Everyone wants to be found in the search engines. Organic visitors typically account for most Web publishers' traffic and yield one of the highest long-term returns on investment of any digital channel.
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Marketing
Jul 3, 2013
Gaming on YouTube: How the World's Largest Creator Vertical Was Built
Gaming is the largest content vertical on YouTube — and the category where every later YouTube format was prototyped first. The 2013 Google whitepaper started here; the 2026 case file extends through MrBeast, PewDiePie, Linus Tech Tips, and the creator-to-operator economy.
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PR News
Jul 3, 2013
HotelRunner: The Turkish Hotel-Tech Platform That Started as CloudArena
HotelRunner: Turkish hotel-tech platform from Istanbul. 60,000+ partners, 193 countries. Founded as CloudArena 2011 by Agopyan and Beklen. $1.5M seed in 2013.
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Public Relations
Jul 2, 2013
AGT Communications Group: The Largest PR Holding in Russia
AGT Communications Group is a Moscow-based PR holding founded in 1996, with ~330 staff across Russia, Belarus, and Kazakhstan, and the Russian member of PROI Worldwide.
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PR News
Jul 1, 2013
Havas Worldwide Names Oliver Poppelbaum Director Digital Europe
Last week Havas Worldwide announced the appointment of Oliver Poppelbaum as Managing Director Digital Europe. According to the news Poppelbaum will be responsible for digital strategy and business development within the sphere.
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Social Media
Jul 1, 2013
How Businesses Should Be Using Instagram Video
Instagram’s 130 million users uploaded so many videos in the first eight hours that it would take you a whole year to watch them all. And it’s not going to be long before these 15 second InstaVideos become 15 second InstaAds.
3 min readRead more