Editorial Team, Everything-PR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
FleishmanHillard is a global communications agency founded 1946 in St. Louis. Owned by Omnicom since 1997; one of four cornerstone networks inside Omnicom Public Relations Group. Global CEO J.J. Carter (since October 2024); Americas CEO Jillian Janaczek (since February 2026, formerly CEO of Porter Novelli). Absorbed Porter Novelli February 2026.
Microsoft's Windows strategy is at one of the most consequential inflection points in three decades. Windows 8 to mixed reception. Windows 8.1 addressing complaints. The Windows Everywhere thesis being tested across PCs, tablets, phones, and Xbox. What's working and what's not.
Three hashtags that became canonical PR case studies — #IceBucketChallenge raised $115M for ALS in 8 weeks. Always #LikeAGirl swept Cannes Glass Grand Prix. Dove #RealBeauty has run continuously for 21 years. The actual mechanics behind each.
Instagram is used by 67% of the top brands in the world - the top dogs cannot be wrong. Are you using it? Several smaller brands believe that companies without an Instagram business profile are wasting potential.
Apple has switched Siri's default web search engine from Google to Microsoft Bing in the upcoming iOS 7 release. The strategic logic, the broader Apple-Google relationship complexity, and what other technology communications operators should take from the partnership announcement.
If Google has gotten a lot of public perception miles out of buying stuff, Yahoo! can certainly be said to be on a PR roll given their most recent Rondee acquisition. The San Diego based free conference calling service grab does have a few experts puzzled as to where Yahoo's small business segment is going to run with this latest new toy.
How to pick the PR events worth your calendar in the AI Communications era — skip the panels, find the operators, follow the data.
Did you ever wonder just why you “friended” or “followed” that profile in social media? I mean, did you really ever fully realize the ways in which influence is leveraged? I’m not talking about Klout scores, nobody every heralded to me or anyone I know their 72 Klout score etc. (my own dropped to 61 of late). What I am talking about is real influence. Interested?
WeChat, Douyin, Xiaohongshu, Weibo, Bilibili, Kuaishou, QQ, Zhihu, Toutiao, Douban. The 2026 Chinese social media stack — the largest consumer platform ecosystem in the world, and the most opaque to Western marketers.
Social media can be a wonderful tool for business, enabling business owners to connect with their customers on a personal level and providing a free way to reach a global audience. However, social media also has the potential to ruin reputations and destroy businesses. A few disgruntled customers could, effectively, launch a damaging campaign to discredit the reputation of your business, encouraging other people to jump on the bandwagon and air their grievances through social media.
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