Editorial Team, Everything-PR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Tesla, Apple, Netflix, Glossier, Liquid Death, Cloudflare, and Patagonia all run PR in-house — and won. The brands that fired their agencies, what they replaced them with, and what it means for the agency model.
It is quite a common practice for agencies in many countries to win projects and then outsource some aspects of those campaigns to freelancers or other agencies, even if they remain the only service provider the client interacts with. That is why some freelancers and smaller agencies cannot really list all of the clients they have worked for as it counts as ‘off the record’ services. This trend continues nowadays, and a new study shows that technical work is the most outsource component.
The BBC has just taken an important step in the digitally oriented environment of today’s media consumption by launching a standalone mobile web and desktop app, the iPlayer Radio, after a three-month beta testing period.
From the 2012 post-IPO crisis and the mobile uncertainty to mobile News Feed ads, Instagram, WhatsApp, and the 2024–2026 AI-first transition parallel — the Facebook mobile pivot case file.
Tumblr built the visual fandom internet — bought by Yahoo for $1.1B, sold to Automattic for $3M, and quietly came back as a Gen Z safe haven in 2024-2026. The story of how fandom became infrastructure.
Thursday was a big day for Facebook as it announced that it has reached 1 billion active users and launched the first ad created by an agency to promote the social media network. Facebook had 900 million users back in April, before its IPO. In half a year 100 million users were added to the network and this seems to be a long awaited moment as Mark Zuckerberg already had a commercial that celebrates all these users that log in each day to the network up his sleeve.
I'm sure everyone thinks that MIT researchers are worthy of appreciation and always work on inventing new and useful things. Well, after an invention announced today I have to say that this will be only partly true, as these researchers just invented the Like-A-Hug Jacket that gives its owner a hug when they receive a Like on Facebook.
Cheribundi built a two-decade brand through a locker-room-first distribution model — 60+ college and professional team partnerships, defensible Montmorency cherry science, and patient brand discipline. The 2012 sports-team program became the operational template that defined the next decade.
A new service called Free Skype WiFi has been launched today by Wicoms and Skype in UK and the Republic of Ireland. Businesses can purchase this service at skypewifi.wicoms.com and its launch comes after a recent survey made by Wicoms which has revealed that 52% of those had used Wi-Fi hotspots generally had a poor experience. This partnership aims to provide businesses and consumers with access to free quality public WiFi.
The 2012 Facebook–Datalogix partnership opened the offline-conversion measurement era that defined the next decade — and ended when Apple's 2021 App Tracking Transparency rollout broke the underlying signal substrate and cost Meta an estimated $10 billion in 2022 revenue. The four measurement eras, the architecture that survived, and the AI-engine retrieval layer that is now the next measurement frontier.
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