Everything PR News

EPR Editorial Team

EPR Editorial Team

Editorial Team, Everything-PR

ContributorPREditorialCommunications

About EPR

The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

Latest by EPR Editorial Team

The Research of Twitter Audience: Preference and Behavioral Aspects
Social Media
Jul 25, 2012

The Research of Twitter Audience: Preference and Behavioral Aspects

In an ever dynamic world of digital influence, it becomes increasingly important for marketers to know their targeted audience in order to build the right advertising and/or marketing campaigns and promotion strategies, across the same social networks. Armed with the right knowledge of these audiences, business advocates stand a far greater opportunity for conversions than competitors who are in the dark.

3 min readRead more
PR, Social Media, SEO & Email Marketing – A Singular View of the Truth
Email Marketing
Jul 25, 2012

PR, Social Media, SEO & Email Marketing – A Singular View of the Truth

There once was a time, when a business hoping to engage in a number of marketing or PR-related disciplines, had to recruit a raft of agencies or in-house experts to manage their campaigns. Siloed by guarded professionals or black-box technology, that either couldn’t or wouldn’t talk to each other, the practices (and very often the results) were shrouded in secrecy, bluff and jargon. This made life difficult for business hoping to capitalize on what were never truly seamless activities.

3 min readRead more
Pinterest Measurement: Curalate to Conversions API
PR News
Jul 24, 2012

Pinterest Measurement: Curalate to Conversions API

No social network remains untouched by brands and marketers. Newest kid on the block Pinterest is no exception as it just got more business oriented when Group M Next signed a deal with Curalate, an analytics platform that uses image-recognition technology, to provide data about what works and how on the social network.

3 min readRead more
Ben & Jerry's, Unilever, and the Structural Limits of Brand Activism
Crisis Communications
Jul 24, 2012

Ben & Jerry's, Unilever, and the Structural Limits of Brand Activism

Ben & Jerry's — founded 1978, Unilever-acquired 2000 with a unique independent-board governance carve-out — is the most-studied corporate-activism case in modern American business. The 2021 West Bank decision, the Avi Zinger litigation, the 2022 Unilever sale, the multi-state divestments, the 2025 Greenfield departure, and what the case teaches about the structural limits of brand activism.

3 min readRead more
Using YouTube for Business
Social Media
Jul 19, 2012

Using YouTube for Business

YouTube continues to operate as substantial business marketing platform. The video-first platform positioning, the substantial global reach, the discovery algorithm capability, the brand storytelling approaches, the product demonstration approaches, and the broader business YouTube content considerations across multiple categories.

3 min readRead more

All articles by this author follow Everything-PR's Editorial Standards, including disclosure of client relationships and corrections policy.