The Basic Description of the Audience On Twitter
According to the Digital Strategist web index for March 2012 the number of registered users reached 500 million users.Four facts about twitter audience:
1. Over a third of users use Twitter via mobile phones.
2. The most popular users are opinion leaders, celebrities.
3. The site itself uses only a quarter of users, the remaining 75% use third-party applications.
4. The service bitly found the best time for posting on Twitter, as the audience in these segments is the most active:
Studies show that the best bet is to post to Twitter in the afternoon, early in the week, so at this time more likely to achieve a greater number of audiences and getting more clicks. On Friday, after 15:00 and on weekends is to avoid any post, as you'll tweets "wasted."
Psychological Characteristics of Twitter Users
- ~20% of users - "informer”, 80% - "meformer”~
¾ Informer: 20% - disseminate information and respond to the posts of other users; ¾ Meformer: 80% - mainly to publish reports about themselves.Informers usually have an extensive social network, perhaps because they spread more interesting information, and do not talk all the time about them.
- ~Single and short-term trends~
- ~Existential anxiety can motivate users~
- ~Twitter is less social and more informative~
- ~Twitter users vs. brands~
