Alternatives to Twitter for Businesses
Over the last few months, Twitter has gone through many changes. These changes have made users of the platform, especially businesses, wonder whether they should focus their efforts on other social media platforms. Companies that are looking for Twitter alternatives have many they can choose from. The best choice by far would be a platform that fits the needs of the business and can reach its target audience.
Mastodon
With over 2 million active monthly users, Mastodon is one of the most popular alternatives to platforms like Twitter. Like Twitter, Mastodon allows its users to share, repost, and like content and follow others. One of the biggest differences that users have noted with Mastodon is that the platform itself is made up of servers that are interconnected but operated independently. This is different from Twitter, which is a single platform. The servers that Mastodon uses are called “Fediverse” and each interconnected server comes with its own rules. Users get to interact with others outside of their own server. But what they can do is determined by the servers where the interactions are happening. If a user doesn’t like the server they’re on, they can change to a different one, while still following the rules.
With over 400 million monthly active users, Reddit has been around for almost two decades now. Although it’s not a platform that’s exactly like Twitter, companies can get a lot of benefits from using it. The social sharing platform is segmented into thousands, if not millions of smaller communities. This is a place where users can focus on specific topics, and share content. Companies can enjoy using Reddit by developing a community around their brand. They can also engage with the target audience through Q&As, which the platform calls “Ask Me Anything” (AMA). Businesses can also interact in industry or niche-related communities to reach even more potential customers and connect with the target audience.
Cohost
Although it’s an invite-only platform for now, Cohost has combined some of the features that users are familiar with from Twitter as well as Tumblr. That means the users get to share and like content and comment underneath posts. The downside with the platform is that users aren’t able to see the number of followers that others have, and can’t see the likes on each post. Cohost hasn’t introduced advertising into its platform. The platform also doesn’t have a content recommendation algorithm and character limits on content. This means the content that a user sees on their feed is chronological. Without the character limit, some of the content can get quite long. On the other hand, many people can be in charge of a single page, which is beneficial to companies.
