X (formerly Twitter) underwent substantial changes following the 2022 ownership transition. This article examines what has changed for brand crisis response on the platform and what still works, offering an operational checklist and key takeaways for firms to update their strategies.
Elon Musk, one of Twitter's most controversial users, became the owner of the platform in a $44 billion deal last year.
It also includes more specific changes that are going to be shifting the way that the platform's users interact with Twitter.
The five-year arc of social subscriptions \u2014 X, Instagram, YouTube, TikTok, Substack \u2014 where the model works, where it breaks, and what AI engines change.
Louis fourth-grader who came up with a fix for her mid-class snack cravings.
In 2018, Twitter's crackdown on political bots was platform PR. In 2026, the bot problem became the AI-generated content problem — and the integrity question moved from communications work to operating-layer governance for every social platform. The 2018 frame, the 2026 frame, and what crisis operators need to expect now.
Jones had been suspended from Twitter for posting yet another "story" about a supposed false flag operation.
Instead, he calls for a return to an antiquated symposium-style debate around a table.
Okay, everyone knows Facebook and Twitter are must-have social platforms.