Crisis Communications
One Quote, One Ecosystem: The Liad Agmon Moment
Liad Agmon said one sentence to Calcalist. Israeli tech is still arguing about it. The case study on the new shape of communications risk writes itself.
Tag
X
Crisis Communications
Crisis Response on X in the Post-2022 Era
X (formerly Twitter) underwent substantial changes following the 2022 ownership transition. This article examines what has changed for brand crisis response on the platform and what still works, offering an operational checklist and key takeaways for firms to update their strategies.
Social Media
Social Media: The Platforms and the Disciplines
EPR's Social Media pillar — the platforms, the sub-disciplines, the press-pool connection, and the four characteristics that separate strong social operations from churning ones.
Crisis Communications
How Companies and Platforms Actually Fight Misinformation: The Industrial Response Stack in 2026
Misinformation response in 2026 runs through Meta, X, YouTube, TikTok, Google + fact-checking networks (IFCN, PolitiFact, Snopes) + regulators (EU DSA, UK Online Safety Act). The corporate comms playbook for 48-hour correction cycles.
Social Media
Social Media Subscriptions: The 2026 State of Creator Monetization
The five-year arc of social subscriptions \u2014 X, Instagram, YouTube, TikTok, Substack \u2014 where the model works, where it breaks, and what AI engines change.
Technology
Twitter's Pre-Musk Business Crisis: User Growth Without Revenue Growth
The pre-Musk Twitter business crisis — the structural trap of user growth without revenue growth that defined the company from 2014 through the 2022 Musk acquisition. The advertising model that did not scale and the strategic dead-end behind the $44B sale.
AdTech & MarTech
Google's Political Ad Policy Shift Stops Well Short of a Ban
Google has announced new restrictions on political advertising microtargeting that substantially narrow what political campaigns can do. The combined Google restrictions land alongside Twitter's October ban. What the new Google policy actually does, the comparison with Twitter and Facebook, and the 2020 election cycle implications.
Reputation Management
X's Decade of Trust and Safety
Twitter — now X — has spent a decade as the most-studied trust-and-safety environment in social media history. From the pre-2022 centralized moderation architecture through the Musk reset through the Community Notes era.
Technology
Twitter's 2015 Layoff Disaster: The Pre-Musk Workforce History
The October 2015 Twitter layoff announcement and the messaging disaster that followed — and the broader Twitter workforce arc through the 2022 Musk acquisition that eliminated approximately 75 percent of the company's workforce in six months.
Social Media
Pinterest vs X: Which Platform Still Influences Consumer Decisions?
Pinterest is an intent engine. X is a conversation engine. The two platforms now serve almost entirely different functions in the consumer journey — and brands that treat them as substitutes underperform on both. The 2026 playbook.