Crisis Communications
One Quote, One Ecosystem: The Liad Agmon Moment
Liad Agmon said one sentence to Calcalist. Israeli tech is still arguing about it. The case study on the new shape of communications risk writes itself.
Tag
X
Social Media
Crisis Response on X in the Post-2022 Era
X (formerly Twitter) underwent substantial changes following the 2022 ownership transition. This article examines what has changed for brand crisis response on the platform and what still works, offering an operational checklist and key takeaways for firms to update their strategies.
Social Media
Social Media: The Platforms, the Disciplines, and the AI Communications Era
EPR's Social Media pillar — the platforms, the sub-disciplines, the press pool, and how social signals now feed AI engine retrieval as Citation Share inputs.
Social Media
Social Media Subscriptions: The 2026 State of Creator Monetization
The five-year arc of social subscriptions \u2014 X, Instagram, YouTube, TikTok, Substack \u2014 where the model works, where it breaks, and what AI engines change.
PR, AI & Communications News
X (Twitter): The Decade-Long Trust and Safety Arc and the Community Notes Era
Twitter — now X — has spent a decade as the most-studied trust-and-safety environment in social media history. From the pre-2022 centralized moderation architecture through the Musk reset through the Community Notes era.