Social Media
Elon Musk PR Strategy: The Definitive Communications Guide
Elon Musk's PR strategy: no press office, founder posting, an SEC consent decree, X, DOGE and the SpaceX IPO. A sourced timeline and the lessons for executives.
Tag
X — Tagged Articles
Social Media
How PR Teams Use X in 2026
How PR teams actually use X in 2026: crisis speed, B2B lead generation, Grok's role in retrieval, and where the platform still earns its keep after the ad exodus.
Social Media
Threads: Meta's X Alternative and the Text-Social Reset
Threads is Meta's text-first social platform, launched July 5, 2023. Meta announced 500M+ MAU in June 2026, with mobile DAU passing X. Built on the Instagram graph, led by Adam Mosseri.
Crisis Communications
One Quote, One Ecosystem: The Liad Agmon Moment
Liad Agmon said one sentence to Calcalist. Israeli tech is still arguing about it. The case study on the new shape of communications risk writes itself.
Social Media
Crisis Response on X in the Post-2022 Era
X (formerly Twitter) underwent substantial changes following the 2022 ownership transition. This article examines what has changed for brand crisis response on the platform and what still works, offering an operational checklist and key takeaways for firms to update their strategies.