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EPR Editorial Team

EPR Editorial Team

Editorial Team, Everything-PR

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About EPR

The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

Latest by EPR Editorial Team

Mercury Public Affairs, Walmart, and the Appearance of Evil
Public Affairs & Government
Jun 18, 2012

Mercury Public Affairs, Walmart, and the Appearance of Evil

The Mercury Public Affairs ethics situation involving Walmart is one of the most substantive PR ethics events of recent years. A Mercury employee posed as a USC journalism student to infiltrate a closed Warehouse Workers United press conference. The Los Angeles Times broke the story in April. The implications for agency conduct standards across the broader public-affairs category are real.

3 min readRead more
Publicis Groupe in Israel: The 2012 BBR Acquisition and the Holding-Company Anchor-Deal Template
PR News
Jun 18, 2012

Publicis Groupe in Israel: The 2012 BBR Acquisition and the Holding-Company Anchor-Deal Template

The 2012 Publicis Groupe acquisition of BBR Group consolidated the largest single holding-company communications platform in Israel and became the template for how a global conglomerate enters a mid-sized national market through anchor acquisition. The combined platform — 400+ employees, 23 offices, Saatchi & Saatchi, ZenithOptimedia, Leo Burnett, MSL PR — anchored Publicis Israel through 2026.

3 min readRead more
Building a Brand on Twitter: What's Working in 2012
PR News
Jun 18, 2012

Building a Brand on Twitter: What's Working in 2012

Twitter has crossed 140 million monthly active users and become a structural channel for brand building. What's working, what's not, and the operating disciplines that separate the brands compounding on the platform from the brands running placeholder accounts.

3 min readRead more

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