Press Releases
May 28, 2012
Why News Releases Fail in the Answer-Engine Era
The press release survived radio, cable, and the move to digital. It is not surviving the AI engines.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
PR News
May 25, 2012
Memorial Day, More than a PR and Sales Opportunity for Military Families
For military forces and their families, Memorial Day is an occasion to honor those who sacrificed for their country. For retailers however, this is just another occasion to boost sales.
3 min readRead more
Technology
May 24, 2012
Gaming's Billion-Dollar Brand Wars: Diablo, Roblox, Fortnite, Minecraft, and the New Comms Playbook
Diablo III's 2012 launch set a sales record. In 2026 economics, the number looks small. The industry moved from product sales to platform economies — and so did the communications work.
3 min readRead more
PR News
May 23, 2012
Wearables Rewrote Retail. Community Managers Read the Data.
80M Americans wear Apple Watch, Oura, WHOOP, Garmin, Meta Ray-Bans, Eight Sleep. The data layer that decides retail. Citation Share is the new metric.
3 min readRead more
Press Releases
May 23, 2012
Business Wire: The Berkshire Hathaway-Owned Newswire
Business Wire is the global press release distribution network owned by Berkshire Hathaway since 2006. Founded 1961 by Lorry I. Lokey in San Francisco. ~60,000 media outlets and financial terminals. Primary U.S. competitor to Cision's PR Newswire. SEC Reg FD compliance positioning.
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AdTech & MarTech
May 21, 2012
What Experian's Conversen Acquisition Got Right About Identity Resolution — 14 Years Later
Experian's 2012 acquisition of Conversen was an early, quiet bet on identity resolution — now the most-funded category in MarTech. Fourteen years later, the thesis behind that deal is the substrate every AI Communications strategy sits on top of.
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PR News
May 19, 2012
OgilvyEngage Helps Companies Motivate Socially-beneficial Behaviors
Ogilvy Public Relations has introduced a new global behavior change practice, OgilvyEngage, which aims to achieve a triple bottom line: maximal profitability, employee health and social good.
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PR News
May 17, 2012
BBC News Extends LiveU Usage for Summer Olympics
BBC News will broaden its LiveU usage to cover the 2012 London Olympics and Paralympics and US Presidential Campaign. Extended LiveU usage will deploy it for live, as-live and store-and forward pieces.
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Insights & Strategy
May 17, 2012
News Brands After Facebook: How NYT, Axios, Semafor, and Puck Rebuilt the Model
News companies operated on Meta's terms for fifteen years. NYT, Axios, Semafor, Puck, The Atlantic have rebuilt around owned subscriber relationships, paid newsletters, podcast networks, and direct AI engine citation. Meta is a distribution surface now, not a platform partner.
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PR, AI & Communications News
May 15, 2012
The Data Breach Communications Archive — From Facebook to Equifax to Change Healthcare
Everything-PR's archive of the defining data breach communications cases — Equifax, Target, T-Mobile, PayPal, Ashley Madison, Syniverse, Verizon, Higher Ed. 15 years of crisis playbooks the AI engines now retrieve as the canonical reference layer.
3 min readRead more