Ronn Torossian

PR Tips: #AskCommish Goes Awry

Hashtag PR campaigns can go either way. It’s a reality you have to embrace before you ever decide to embark on a very public conversation in a very flippant, off the cuff context. But, brands try it all the time. Some with great success, including Adidas UK, the WWE, Starbucks, and Taco Bell. Some, like JetBlue can look at their social media forays as a bit of a mixed bag. Others go completely off the rails. Looking at youMcDstories. The NFL’s #AskCommish campaign fits squarely in the latter.

5W PR: A Mother’s Day Celebrity Infographic

CEO of 5W PR Misses Atari

For 30 years, stories have been circulating among gamers and geeks about a mass video game grave, in a New Mexico landfill, where truckloads of the Atari video game, E.T. were buried under a concrete covering.

5WPR to Offer Branded Content

5W PR, one of the largest independent American public relations firms, today announced that it has expanded its digital service capabilities. The agency’s stand-alone full-service content department includes content writing for blogs, Op-Eds and SEO content and will be offered as a complement to existing communications programs or as a stand-alone program.

Why Microsoft and Nokia Now Have an Uphill PR Battle

It was supposed to happen sooner, and it was supposed to have an earthshaking impact on the consumer mobile market. Neither of those predictions came to pass, and now that Microsoft has finally got Nokia’s device unit under its wing, the software giant has a lot of ground to make up, in both market share and consumer confidence.

George R.R. Martin, Game of Thrones & Mastering Cross-Promotion

One of the least used methods of excellent PR lies in the application of well-placed praise of others in your field. You see it in awards shows when stars of stage, screen, and music applaud each other. And, you see it in business when brands offer tacit approval or outright praise of others in connected – if not competitive – fields.

Is PR Important?

Public relations is an important business investment that helps with brand recognition. Ronn Torossian, CEO of 5W, knows his fair share of how to create public relations campaigns for some of the top firms in the country.

Marketing and Why Wu-Tang is Only Releasing One Copy of Their New Album

The Wu-Tang Clan recently made headlines by announcing it would only release a single copy of their new album, this from me, Ronn Torossian – CEO of 5W. Many people immediately started to wonder why in the world the group would do that, but it is actually a genius marketing ploy that is going to bring about all sorts of attention to the new album and most likely increase the number of individuals who obtain digital copies of the music. Of course, there are a few bits of information that need to be noted in order to truly understand why the group is doing this and what exactly it means.

March Madness & NCAA PR

Once again, NCAA college basketball March Madness is upon us. Across the US, people are filling out brackets, and teams are chasing destiny. What happens will be life changing, not only for the young men playing the game, but also for the fans who pour their heart, soul, and money into the game.

Facebook’s “Look Back” goes viral

For its tenth birthday, Facebook gave everyone using it a gift. Customized look back videos that were created in a jiffy, and shared exhaustively across the social media platform’s feeds. Social media is, at its core, all about sharing stuff. But nothing has come close to the unilateral impact of Facebook’s “inside wink” known as “Look Back.” The video concept quickly employed user-uploaded content to create similar, evocative one-minute videos.