
European Newspapers & Crisis PR Requires Real Change To Succeed
I am unsure of the data but I have no doubt that printed newspapers and magazines remain very influential in Europe. One cannot enter a coffee shop of a restaurant without seeing actual papers, much as one cannot enter a major city without seeing many newsstands. In terms of influence, and the man on the street, there’s no doubt that public relations companies concerned with Europe need to realize the buzz created by papers there.