Cannes And The Public Relations Industry

2013-06-29 by Ronn Torossian

Lately there has been a lot of talk in the public relations business about Cannes, France.  What with the Golden Lions, the film festival and various celebrity sightings. As one who has vacationed in Cannes regularly with family, I can say first hand that indeed Cannes is a city which has benefited from PR.

Cannes Bay ronn torossian

Cannes Bay

From 1956 when Bridget Bardot visited Picasso in Cannes, until today where Lamborgihnis and Ferraris in all colors of the rainbow line the front of hotels, this is indeed a city which knows PR.  The croisette (main thoroughfare of the city), which is lined with luxury stores offering the rarest of goods, from Chanel birkin bags to six and seven-figure Audemars Piguet watches, indeed brands here understand marketing.

However, even great PR campaigns can’t make something shine which isn’t real and justified. Indeed, Cannes is heaven on earth. From the sun which rises at 5am and often doesn’t set before 11pm to the family friendly park in the center of the city. From the breathtaking picasso museum to the tantalizing fruit and flower market in the old city. While yachts line the city, amazing fresh fish is available beach side.

I often visit in summer (haven’t yet been during the film festival or Lions Awards) – and it’s a great time to wander around in casual clothes at a time when its people from all over the world: no film festivals or celebrities or PR agency big-wigs I have spotted.

Indeed, there are plenty of multi-cultural visiting families – including plenty of Russian oligarchs, Arab oil barons, one day cruise visitors and more. Seemingly, there’s only one New York PR Agency CEO getting bossed around in Cannes by his kids endlessly this week.  But, what could be better?

Cannes is indeed heaven on Earth and worthy of the great reputation it has. Hopefully, the most difficult decision this week will be pool or beach?

About Ronn Torossian

Ronn Torossian is the Founder and CEO of 5W Public Relations. He is an experienced leader in the public relations industry with over 20 years of experience. Ronn Torossian has been named as Public Relations executive of the year by the American Business Awards, and has run countless award-winning Public Relations programs.

Ronn Torossian: Insights from a Native New Yorker and CEO of 5WPR

Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 250 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities