Agency Leader Provides His PR Week In Review

ronn torossian insights


Some interesting reading from the media in the past week:

First – Even as CEO of an award-winning PR Agency, I was unaware that July 27th was “PR National Awareness Day.” How many of you knew that? I certainly didn’t – but learned of it after reading The Financial Times and an article headlined “PR, an industry with a PR problem”

Then – Headlines in the New Jersey newspapers talks about controversy surrounding the recovery of the Jersey Shore following the damage done by Superstorm Sandy. There’s ads airing – “Stronger Than The Storm” – which are being coordinated by The MWWPR Group at a cost of $5 million to the state, rather than the runner-up who wanted to charge $2 million less. Interesting reading on the topic. Whenever it’s PR, seemingly it attracts an inordinate amount of attention.

And – Time to support Obamacare? The Centers for Medicare and Medicaid, an agency of the U.S. Department of Health and Human Services has hired Weber Shandwick for the whopping sum of $41.2 million. Wow – huge fees.

Finally – In good news for the entire industry, the Bureau of Labor Statistics‘ says that there will be an expected increase in the need for public relations managers by 21 percent by 2020. No matter which way it is spun, it is great news for all of us who work at a PR firm.

Never a dull moment in the PR industry, now is there?

About Ronn Torossian

Ronn Torossian is the Founder and CEO of 5W Public Relations. He is an experienced leader in the public relations industry with over 20 years of experience. Ronn Torossian has been named as Public Relations executive of the year by the American Business Awards, and has run countless award-winning Public Relations programs.

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About Ronn Torossian

Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals.

Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 200 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions.

Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR.

Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller.

A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities

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