European Newspapers & Crisis PR Requires Real Change To Succeed

2013-07-08 by Ronn Torossian

european newspapers

Random thoughts and observations:

First

I am unsure of the data but I have no doubt that printed newspapers and magazines remain very influential in Europe.  One cannot enter a coffee shop of a restaurant without seeing actual papers, much as one cannot enter a major city without seeing many newsstands.  In terms of influence, and the man on the street, there’s no doubt that public relations companies concerned with Europe need to realize the buzz created by papers there.

And

In Bahrain, media is dominated by a declaration from the National Institution for Human Rights (NIHR), a state-appointed human rights organization.  The country has spent many millions on PR – and the committee reportedly said “ …Bahrain had been a victim of negative reporting by some international groups, but conceded the government response to the criticism often exacerbated it.” Perhaps rightfully, he noted “Global human rights groups criticize countries and it is for these countries to improve themselves internally.”

  • Any crisis pr agency would advise that in order to succeed at crisis communications, there has to be actual change.  People cannot hire a crisis company and expect all problems to go away – simply does not work that way. Interestingly, the head of the committee said money “could have been better served internally on social infrastructure rather than defending “propaganda campaigns” waged by “political activists.” In order to change bad press, the best way is to make real change. Word to the wise.

Then Finally

Who else noticed that the obituary for the former Chairman & CEO of Mobil Oil, Rawleigh Warner Jr. noted his expertise in PR? As the headline noted, Mobil Chief Mastered Public Relations, and went on to state: “..his most lasting contribution may have been in the field of public relations. Under Mr. Warner, Mobil switched from conventional advertising to “advertorials” that stated the company’s position on issues in the op-ed pages of major newspapers.” Read it at http://online.wsj.com/article/SB10001424127887324251504578581962396194832.html

Ronn Torossian: Insights from a Native New Yorker and CEO of 5WPR

Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 200 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities