PR Dominates The International Herald Tribune

Today’s cover page of The International Herald Tribune, two articles of interest to anyone  interested in the public relations industry.

Jimmy WalesFirst, under the headline: “Jimmy Wales Is Not a Net Billionaire”, a profile on the co-founder of Wikipedia, which is rightfully describes as “one of the Internet’s most life changing innovations.” Undoubtedly, this so-called people’s, cumulative encyclopedia is something which defines people, past and present.

Often occupying spot number 1 on any Google search, indeed Wikipedia matters. Case in point, it is interesting that while Facebook and Twitter are multi-billion dollar companies, Wikipedia’s owner is reportedly worth only $1 Million.  Wales is openly bothered about how the other social media companies get more respect – and maybe that is in part because they are able to afford more on public relations and marketing.  (Although who knew that Wales is married to a former Public Relations executive).

And then, “Russia Uses Snowden as a PR bonus” details how the Putin government has wisely used the Snowden affair as a way to achieve world power and attention (at least through the media.) Indeed, the current Russian administration has proven quite adept at media manipulation.

As a Russian political analyst quoted said “What happens now doesn’t matter because public opinion in Russia has already been shaped – America is lying, dishonest and has double standards.”  Clearly, there’s no way anyone can disagree that Brand America has been hurt in a major way by the Snowden.

About Ronn Torossian

Ronn Torossian is the Founder and CEO of 5W Public Relations. He is an experienced leader in the public relations industry with over 20 years of experience. Ronn Torossian has been named as Public Relations executive of the year by the American Business Awards, and has run countless award-winning Public Relations programs.


Ronn Torossian

Ronn Torossian is the Founder and Chairman of 5WPR, one of the largest independently-owned PR firms in the United States. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company’s growth, overseeing more than 275 professionals. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named “PR Agency of the Year” by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world’s most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine’s Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR. Torossian is known as one of the country’s foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations,” which is an industry best-seller. A NYC native, Torossian is a member of Young Presidents Organization (YPO), and active in numerous charities.

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