PR Dominates The International Herald Tribune

Today’s cover page of The International Herald Tribune, two articles of interest to anyone  interested in the public relations industry.

Jimmy WalesFirst, under the headline: “Jimmy Wales Is Not a Net Billionaire”, a profile on the co-founder of Wikipedia, which is rightfully describes as “one of the Internet’s most life changing innovations.” Undoubtedly, this so-called people’s, cumulative encyclopedia is something which defines people, past and present.

Often occupying spot number 1 on any Google search, indeed Wikipedia matters. Case in point, it is interesting that while Facebook and Twitter are multi-billion dollar companies, Wikipedia’s owner is reportedly worth only $1 Million.  Wales is openly bothered about how the other social media companies get more respect – and maybe that is in part because they are able to afford more on public relations and marketing.  (Although who knew that Wales is married to a former Public Relations executive).

And then, “Russia Uses Snowden as a PR bonus” details how the Putin government has wisely used the Snowden affair as a way to achieve world power and attention (at least through the media.) Indeed, the current Russian administration has proven quite adept at media manipulation.

As a Russian political analyst quoted said “What happens now doesn’t matter because public opinion in Russia has already been shaped – America is lying, dishonest and has double standards.”  Clearly, there’s no way anyone can disagree that Brand America has been hurt in a major way by the Snowden.

About Ronn Torossian

Ronn Torossian is the Founder and CEO of 5W Public Relations. He is an experienced leader in the public relations industry with over 20 years of experience. Ronn Torossian has been named as Public Relations executive of the year by the American Business Awards, and has run countless award-winning Public Relations programs.


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