Acquisitions, Endowments and PR Awards in Cannes

2013-06-18 by Ronn Torossian

cannes lions

This the season of acquisitions it seems – Lewis PR bought the Davies Murphy Group, and Ketchum bought a leading German PR agency as Omnicom continues to roll up agencies.  Odd time for agencies to sell as those who are now on the back end of a global recession can now grow over the next few years.  5WPR ain’t on the acquisition block we have never been more excited about the future.

Major endowment of $3 million has been made to The USC Annenberg School for Communication and Journalism for the growth of their work in Strategic Public Relations and Business Communication. The PR business continues to grow – and it’s great to see leading universities expand their work in the PR arena.  Good news for all of us in PR and great news for USC.

Further proof that PR has moved and will stay in the boardroom? Headline financial news reported that a leading government PR employee left to join Sard Verbinnen & Co, the PR agency representing Steven A. Cohen’s SAC Capital. Communication matters – and the industry deserves an even higher profile.

Have eagerly followed news regarding The 2013 PR Lions– and all the good it does for the Public Relations industry.   Cannes – incidentally one of my favorite cities in the world – is the place where this event is held of course, during the Palais des Festivals.  And while the larger event has taken place for the last 60 years, PR participation is now in its 5th year.  Always good to have more prizes for our industry.

Ronn Torossian: Insights from a Native New Yorker and CEO of 5WPR

Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 250 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities