News from North Carolina and one of America’s leading PR firms French/West/Vaughan (FWV), tells of the agency being named agency of record by MoGo Sport, creators of the world’s first flavored mouthguard. According to the announcement, FWV will be providing an integrated campaign for MoGo, including PR, social, paid media and athlete endorsements, etc.
MoGo mouthguards use a patented process that embeds the mouthguard material with natural flavor essences minus any sugar, calories or harmful chemicals of any kind. Athletes using these mouthguards get the benefit all season long with the confidence of pro level protection. The mouthpieces also carry a $10,000 dental warranty, are comfortable, and infuse tasty flavors into what was a droll bit of necessity. FWV Chairman and CEO Rick French offered this comment on his firm’s selection:
“MoGo mouthguards are an innovative product and we are thrilled to help this company expand its market share in the United States. As a hockey player myself, I appreciate MoGo Sport’s dedication to making protective gear more comfortable and we look forward to getting its product in the hands of athletes of all levels.”
Just recently, FWV brokered two pro athlete endorsements for MoGo. SF 49ers QB Colin Kaepernick, and reigning NHL MVP and star player for the Pittsburgh Penguins Evgeni “Geno” Malkin. For more information on this news or French/West/Vaughan overall readers may contact:
Lauren Bristol | Assistant Account Executive
112 E. Hargett Street
Raleigh, NC 27601