Ever since smartphones entered the phone market in the previous decade, they have turned into a basic necessity, which has led to mobile marketing being one of the biggest marketing trends right now. Smartphones have become an essential way people communicate with the rest of the world, and more and more people are finding themselves unable to put their devices down for hours on end.
This means that mobile marketing is an even more important strategy than it used to be in the past, and the trend doesn’t appear that it’s going to slow down any time soon. Mobile marketing is dominating every corner of the world right now, and businesses must join the trend if they want to survive.
E-commerce was a desktop activity only a few years ago – people would turn on their computers or laptops, open their browser and then shop all day long for whatever they wanted. But this trend has gotten significantly less popular lately, with the rise of mobile commerce. According to surveys, mobile commerce will lead the way of e-commerce very soon, with nearly 25% of overall profits attributed to mobile devices. Even social media platforms have joined this trend by adding different ways to shop through these platforms and apps.
According to some recent studies, nearly 80% of smartphone users have their phone near them, or on them, every hour throughout the day, and they tend to use them on average a little over 3 hours every day. These two facts are more than enough to convince the top businesses and marketers that they require mobile-first approaches to their marketing strategies and find new ways to engage their customers through these devices.
Furthermore, mobile marketing has become the primary mode of digital marketing for many brands and corporations already, as it’s both conversion-oriented and cost-effective.
Back in 2015, Google introduced a new update to its search engine, favoring mobile-friendly websites. In the beginning, this didn’t have a big impact on marketing campaigns, but soon after, the businesses that didn’t have mobile-friendly websites saw a decrease in their revenue and were struggling to keep up with the new search engine rules. In fact, the update still imposes penalties on websites that haven’t followed the mobile marketing trend – with many ending up ranking lower in the search engine results pages, which negatively impacts these businesses.
One of the best things about mobile marketing is that it presents endless opportunities for brands and corporations to innovate their marketing campaigns. From companies creating interactive and personalized advertisements for their products or services to others creating their own apps to connect with the target audience even more and become more accessible for a bigger number of people, there are countless possibilities.
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