Independent Agencies Benefit from the Merger of Publicis-Omnicom


Independent agencies worldwide are cheering when we hear the news about the impending merger of Publicis and Omnicom – the 2nd and 3rd largest advertising and marketing conglomerates in the world. Keep merging please – so we can focus on doing great work and serving our clients.

More than ten years ago, before I founded my PR Firm 5WPR, I worked for an agency which was owned by The Interpublic Group and cannot forget the pressures to increase revenues and the non-stop eye on stock price.

Agencies in the marketing space should focus on doing great work for our clients – and not about fleecing our clients. I, for one am thrilled that the Publicis’ MSLGroup PR network will be held under the same holding umbrella as Fleishman Hillard, Ketchum, and Porter Novelli. It is simply great news for the independents.

5WPR 5W Public Relations

Independent PR Agencies like 5W PR can focus on our clients who don’t want to be mere cogs in a wheel – and aren’t necessarily multi-billion dollar conglomerates. Our clients, many of whom pay us in the $10,000-$20,000 ballpark per month can be rest assured we care about their business and it’s quite important to us. We have no parent company to worry about.

I wasn’t surprised to read that the largest independent PR agency in the world, Edelman grew 11.6% organically in the past year – surely they and other agencies will continue to grow.

Ronn Torossian

Ronn Torossian is the Founder and Chairman of 5WPR, one of the largest independently-owned PR firms in the United States. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company’s growth, overseeing more than 275 professionals. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named “PR Agency of the Year” by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world’s most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine’s Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR. Torossian is known as one of the country’s foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations,” which is an industry best-seller. A NYC native, Torossian is a member of Young Presidents Organization (YPO), and active in numerous charities.

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