Consumer PR

The Fine Line Between Conversation and Being Annoying on Social Media

The Latest (& strangest) Nivea Ad Featuring the Sun Burnt Doll

Why the Selfie Stick is the Millennial’s Favorite Toy

GoPro goes Virtual

Taming Mobilegeddon – Google’s Latest Mobile Algorithm Update

So what is Flipkart?

William Rast Selects Cobblers Kitchen as Footwear Licensing Partner

Teletubbies Producer Sues Preferred Fragrance

New Ford CEO Faces A Major PR problem

Ford Motor Company may have made it through the Great Recession in the best shape of all US automakers, but that does not mean incoming CEO Mark Fields does not have some immediate issues on his plate. On April 21, Ford officially announced the planned retirement date of CEO Alan Mulally (at left), and the ascension of current CEO Fields.

Public Relations: A Key Part of a Food Organization’s Growth

Nearly all food companies have their own public relations department or assign their PR tasks to a third party. Public relations are considered a crucial factor that can help a company preserve its image and reputation, and communicate its message to a target audience. The truth is that a positive perception of a business or a non-profit organization can truly boost sales and enhance their bottom line. Therefore, companies should know that public relations are of the utmost importance.