Russia is a personal subject for me. Being married to a Russian woman, my kids speak Russian and I am a board member of a major non-profit organization aimed at educating Soviet émigrés’ to the US, RAJE.
PepsiCo and Feed The Children have just announced a partnership with The Salvation Army and local retailer Jewel Osco for distributing two semis tractor trailer loads of food and essentials for assisting 800 Chicago area kids. The goods will be distributed at U.S. Cellular Field (Lot C - 333 West 35th Street, Chicago, IL 60616).
If you recently paid for something via PayPal then you may have noticed a subtle change in its checkout page. It looks like PayPal switched the color of its “Pay Now” button from orange to blue.
Before mass media, there was a time when human beings weren't bombarded with advertisements. Brands weren't as ubiquitous in older, simpler times. Most products provided an absolute purpose and remedied a need for the people, and they were advertised as such. Take soap for instance. People needed soap because they wanted to be clean, so ad agencies filled the first simple voids with solutions, their solutions. Advertising has changed dramatically since those days however.
In a move to make a bit of an image adjustment Turkish Airlines has announced the toning down of flight crew appearances. According to a press announcement from the airline, the use of red lipstick and overall more conservative grooming will go into effect for employees.
71% of Americans consider the environment when they shop, and nearly half of them seek out environmental information about the products they buy.
There are people that don’t usually set a New Year’s resolution, but of those who do set such a goal at the beginning of the year, it seems that many won’t keep it, as a SocialVibe recent research reveals. During December 2012, the company surveyed consumers while engaged on the streaming music, social gaming and loyalty sites they frequently visit. Customers were invited to join a multi-answer survey, and at the end of the month SocialVibe had 562 completed interviews.
Dunkin’ Donuts, launched the HoliDDay Fashions Twitter & Instagram contest. To participate, contestants send photos of themselves in their favorite holiday attire for the chance to win a $100 Dunkin’ Donuts gift card.
A recent Harris Poll (by Harris Interactive) charted key trends for retailers and shoppers alike this holiday season. Three important areas included Showrooming, Gift Cards and Department Stores and Deals.
The in-store experience is very important for any customer and it’s the key to sales and, consequently, profit for retailers. Knowing when and how to employ the available digital technologies and adding a little bit of human touch is the key to success for retailers, a new study shows.