Category

Consumer PR

PepsiCo Teams Up to Help Chicago Kids
Consumer PR

PepsiCo Teams Up to Help Chicago Kids

PepsiCo and Feed The Children have just announced a partnership with The Salvation Army and local retailer Jewel Osco for distributing two semis tractor trailer loads of food and essentials for assisting 800 Chicago area kids. The goods will be distributed at U.S. Cellular Field (Lot C - 333 West 35th Street, Chicago, IL 60616).

EPR Editorial Team ·
History of Advertising: How Consumers Won the War for Their Attention
Consumer PR

History of Advertising: How Consumers Won the War for Their Attention

Before mass media, there was a time when human beings weren't bombarded with advertisements. Brands weren't as ubiquitous in older, simpler times. Most products provided an absolute purpose and remedied a need for the people, and they were advertised as such. Take soap for instance. People needed soap because they wanted to be clean, so ad agencies filled the first simple voids with solutions, their solutions. Advertising has changed dramatically since those days however.

EPR Editorial Team ·
Turkish Airlines Rethinks Brand Elements
Consumer PR

Turkish Airlines Rethinks Brand Elements

In a move to make a bit of an image adjustment Turkish Airlines has announced the toning down of flight crew appearances. According to a press announcement from the airline, the use of red lipstick and overall more conservative grooming will go into effect for employees.

EPR Editorial Team ·
Consumers Set New Year’s Resolutions They Won’t Accomplish
Consumer PR

Consumers Set New Year’s Resolutions They Won’t Accomplish

There are people that don’t usually set a New Year’s resolution, but of those who do set such a goal at the beginning of the year, it seems that many won’t keep it, as a SocialVibe recent research reveals. During December 2012, the company surveyed consumers while engaged on the streaming music, social gaming and loyalty sites they frequently visit. Customers were invited to join a multi-answer survey, and at the end of the month SocialVibe had 562 completed interviews.

EPR Editorial Team ·