Cobblers Kitchen, a New York City based footwear licensing company announced a footwear licensing partnership has been signed with Sequential Brands Group. William Rast, the fashion brand co-founded by Justin Timberlake and Trace Ayala, recently launched its Fall 2014 collection domestically with full concept shops featuring men's and women's sportswear, outerwear, and denim at all Lord & Taylor stores.
Cobblers Kitchen has been provided exclusive rights to design, manufacture and distribute William Rast athletic footwear for men in Canada, U.S. and Europe. The debut collection is slated to launch at specialty retailers in Fall 2015.
Cobblers Kitchen was founded by entrepreneur Udi Avshalomov, who has experience as a footwear licensee with high-profile brands including Sean John, Gorilla USA and Rocawear/Jay-Z. He has directed footwear projects for the world’s leading brands, including Nike, Adidas, and J.Crew.
"We are excited to collaborate with William Rast's co-founders Justin Timberlake and Trace Ayala to design and manufacture amazing cutting-edge, contemporary men’s sneakers. We are looking forward to a long and mutually beneficial partnership,” said Udi Avshalomov, CEO of Cobblers Kitchen.
Cobblers Kitchen partners with clients to produce unique footwear, reaching thousands of department and independent retailers throughout the world, helping our clients reach their full potential, while facilitating a diverse and individually tailored brand program with global reach.
Cobblers Kitchen, a New York City based footwear licensing company announced a footwear licensing partnership has been signed with Sequential Brands Group. William Rast, the fashion brand co-founded by Justin Timberlake and Trace Ayala, recently launched its Fall 2014 collection domestically with full concept shops featuring men's and women's sportswear, outerwear, and denim at all Lord & Taylor stores.
Cobblers Kitchen has been provided exclusive rights to design, manufacture and distribute William Rast athletic footwear for men in Canada, U.S. and Europe. The debut collection is slated to launch at specialty retailers in Fall 2015.
Cobblers Kitchen was founded by entrepreneur Udi Avshalomov, who has experience as a footwear licensee with high-profile brands including Sean John, Gorilla USA and Rocawear/Jay-Z. He has directed footwear projects for the world’s leading brands, including Nike, Adidas, and J.Crew.
"We are excited to collaborate with William Rast's co-founders Justin Timberlake and Trace Ayala to design and manufacture amazing cutting-edge, contemporary men’s sneakers. We are looking forward to a long and mutually beneficial partnership,” said Udi Avshalomov, CEO of Cobblers Kitchen.
Cobblers Kitchen partners with clients to produce unique footwear, reaching thousands of department and independent retailers throughout the world, helping our clients reach their full potential, while facilitating a diverse and individually tailored brand program with global reach.
Written by
Editorial Team
The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.
Other news
See all
Editorial Team · 05/24/2026
Cannabis Is The Only Consumer Category Where Trade Media Outranks Consumer Publications In AI Citation Share.
In every other category in this series, the rule has held: consumer publications anchor consumer-prompt citations, trade publications anchor industry-prompt citations. Cannabis is the exception. The category's federal-illegal status, payment-processing constraints, advertising re
Editorial Team · 05/24/2026
How AI Platform Detection Changes Enterprise AI Buying
An enterprise AI procurement cycle after Hermes is a governance conversation. The capability questions still matter. They no longer differentiate. The questions that differentiate are now about what the platform reads, what it decides, and what happens when it gets the decision wrong. This piece is the operational guide to how that shift changes procurement, what to add to every RFP, and where to push back.
Editorial Team · 05/24/2026
Status Labs: Executive Reputation Management in the Era of AI Search
Status Labs, founded in 2012, is a prominent online reputation management and digital marketing firm. Known for elevating positive content to manage search results, the company is now pivoting to address the impact of AI chatbots on executive reputation. The firm has a history that includes both significant success and notable controversies, making its current adaptation a key case study in the evolving reputation management industry.
Never Miss a Headline
Daily PR headlines, weekly long-form analysis, and our proprietary research drops — straight to your inbox.