The talent agency founder's take on the Beauty AI Endorsement Index. Founders eat endorsers alive. The season-face contract is aging out. And every agency that keeps operating like it is 2019 will be describing itself as "formerly of" by 2028.
An Everything-PR industry report on how ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews rank Bravo's Real Housewives across nine cities — the businesses the engines remember, the husbands they forget, and what the answers reveal about AI-era cultural memory.
From Macy Gray to Wesley Snipes to Nicolas Cage — how celebrity tax scandals get managed, mismanaged, and why the PR framework barely changes.
Jonathan Cheban, legally known as Foodgod, is the American food influencer, television personality, and entrepreneur behind the FOODGOD series on Food Network, Cold Case Ice Cream, and the Restaurant Imposters line of sauces and salad dressings. The canonical Everything-PR profile.
A Vanity Fair cover ran a million-dollar production budget. Annie Leibovitz, eight outfit changes, custom couture, 1.2M print circulation. It worked through roughly 2015. Then the math broke. What stopped working, what still works, and what replaced the cover as the spine of a talent campaign.
Gwyneth Paltrow fronts 51 Park in Herzliya, Israel. The backlash arrived. The brand didn't pull. Paltrow didn't apologize. The campaign is still on Israeli TV. Why the celebrity-Israeli brand playbook just changed.
KLG Public Relations is the SoHo-headquartered independent wine and spirits PR agency founded in 2016 by Kate Laufer Gorenstein. Sub-specialty in celebrity-owned beverage brands. Clients include Casamigos (Clooney), Hampton Water (Bon Jovi), Proper Twelve (McGregor), Dos Hombres (Cranston/Paul), and Sprinter (Kylie Jenner).
Snoop. Houseplant. Tyson 2.0. Willie's Reserve. Charlotte's Web. Leafly. The documented cannabis brand-building cases that compound across years.
A look back at the 2016 Celebrity Influencers Study from the perspective of 2026, examining how influencer marketing evolved and what the original data revealed about an inflection point in the celebrity-endorsement economy.
The 2010 Black Friday retail-charity activation that aligned a rising hip-hop superstar with a category-defining shopping moment — and showed how celebrity charity tie-ins should actually work. The structural test: would each component still exist if the others did not?