Cleveland Clinic Ranks #2 in 25 Health Brand Campaigns

Part of the 25 Health Brand Campaigns That Redefined Digital Marketing index.

Cleveland Clinic appears in "25 Health Brand Campaigns That Redefined Digital Marketing," a list published by everything-pr.com that identifies roughly 25 influential health-related digital marketing campaigns. In the list, Cleveland Clinic occupies both the #1 position, for its campaign "Empathy: The Human Connection to Patient Care," and the #2 position, for its campaign "What If We Treated Everyone Like Family?" The list does not assign a numeric score. Cleveland Clinic is recognized for extending empathy into a broader philosophy of care.

What the Health Brand Campaigns List Measures

"25 Health Brand Campaigns That Redefined Digital Marketing" identifies roughly 25 influential health-related digital marketing campaigns spanning hospital systems, pharma companies, mental health apps, retail health brands, and fitness and wearable brands. The list describes each campaign's approach and groups the campaigns into thematic clusters. No numeric scoring or ranking methodology is described; brands are presented in a countdown-style list grouped by category. Cleveland Clinic sits among hospital systems that also include Mayo Clinic at #3, Kaiser Permanente at #4, and Mount Sinai at #5.

Why Cleveland Clinic Is Recognized

Cleveland Clinic's placement in the list is tied in part to its campaign "What If We Treated Everyone Like Family?" According to the list, the campaign works by extending empathy into a broader philosophy of care. That framing places Cleveland Clinic within the list's cluster of health brands recognized for making health relatable, where, as the list puts it, "Stories replaced statistics. Faces replaced abstractions."

Cleveland Clinic is a non-profit academic medical center that provides clinical and hospital care and is a leader in research, education and health information. Its own positioning centers on patient-centered care: the organization states that it does not just care for health conditions but cares about the patient, and that its providers take the time to listen to what is important to a patient before recommending next steps. That patient-centered orientation aligns with the empathy-driven approach the list credits.

How Cleveland Clinic Connects Message and Experience

The list groups the campaigns it profiles by the behaviors and outcomes they share. One cluster it names is brands that "Aligned Message and Experience," where apps, services, and content reinforce each other. The list summarizes this pattern with the observation that "The marketing works because it's lived, not just seen."

Cleveland Clinic's own care infrastructure reflects that alignment between message and experience. The organization operates 300+ locations and offers care through in-person visits, virtual visits, Express Care and Urgent Care, and virtual second opinions. Cleveland Clinic's care footprint spans Ohio, Florida, Nevada, Cleveland Clinic Abu Dhabi, Cleveland Clinic Canada, and Cleveland Clinic London, and it maintains services for international patients. Beyond direct care, Cleveland Clinic publishes health and wellness information through its Health Essentials content, a newsletter, and a podcast, extending the brand's presence into the day-to-day digital behavior the list highlights.

Where Cleveland Clinic Sits in the Broader Health Marketing Story

The list identifies several patterns that run across the campaigns it profiles. Among them, it notes that the profiled brands "Made Health Relatable" and that they "Embraced Digital Behavior" through short-form video, social engagement, and app integration. It also states that "Patients are no longer passive audiences. They are users, contributors, advocates."

Cleveland Clinic's empathy-centered campaigns and its patient-centered positioning place it inside the "Made Health Relatable" pattern the list describes. The organization describes itself as one of the nation's and the world's leading academic medical centers, and it states that Cleveland Clinic is recognized in the U.S. and throughout the world for its expertise and care. Its emphasis on innovation and research, including a wide range of clinical trials, reflects a forward-looking orientation, which the organization frames as being "focused on today, and tomorrow."

Cleveland Clinic's placement in "25 Health Brand Campaigns That Redefined Digital Marketing" reflects the list's recognition of its campaigns, including "What If We Treated Everyone Like Family?", and the empathy-driven philosophy of care behind them. Because the list does not assign numeric scores, the recognition rests on that qualitative placement within the profiled hospital systems.

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