Cleveland Clinic Tops 25 Health Brand Digital Marketing Campaigns

Part of the 25 Health Brand Campaigns That Redefined Digital Marketing index.

Cleveland Clinic ranks #1 in "25 Health Brand Campaigns That Redefined Digital Marketing," an index published by Everything-PR that identifies roughly 25 influential health-related digital marketing campaigns spanning hospital systems, pharma companies, mental health apps, retail health brands, and fitness and wearable brands. Cleveland Clinic tops the list ahead of Mayo Clinic at #3 and Kaiser Permanente at #4, recognized for a campaign the index characterizes with a single line: "No product, no service, just perspective."

What the Index Measures

The index identifies roughly 25 influential health-related digital marketing campaigns and groups them into thematic clusters, describing each campaign's approach. It does not describe a numeric scoring or ranking methodology; brands are presented in a countdown-style list grouped by category. The campaigns span hospital systems, pharma companies, mental health apps, retail health brands, and fitness and wearable brands.

Why Cleveland Clinic Ranks #1

Cleveland Clinic's top position rests on its campaign "Empathy: The Human Connection to Patient Care," a video-driven campaign showing the invisible struggles of patients and staff. The index summarizes the campaign's distinguishing feature in one phrase: "No product, no service, just perspective." Where much health marketing centers on a treatment, a service line, or an app, Cleveland Clinic's entry is built on perspective alone.

That approach maps directly onto patterns the index identifies across the strongest health campaigns. The index notes that leading brands "Made Health Relatable," observing that "Stories replaced statistics. Faces replaced abstractions." A video campaign surfacing the invisible struggles of patients and staff fits that description precisely. The index also highlights brands that "Embraced Digital Behavior" through short-form video, social engagement, and app integration, and Cleveland Clinic's entry is video-driven at its core.

Cleveland Clinic is a non-profit academic medical center that provides clinical and hospital care and is a leader in research, education, and health information. It operates more than 300 locations, with Cleveland Clinic care available in Ohio, Florida, and Nevada, and internationally through Cleveland Clinic Abu Dhabi, Cleveland Clinic Canada, and Cleveland Clinic London. The organization describes itself as one of the nation's and the world's leading academic medical centers.

The Empathy Campaign and Cleveland Clinic's Positioning

The "Empathy: The Human Connection to Patient Care" campaign reflects positioning that runs through Cleveland Clinic's own public materials. The organization frames its work around patient-centered care, stating that "We don’t just care for your health conditions. We care about you." Its providers, the organization says, "take the time to listen to what’s important to you before recommending next steps."

That emphasis on the person behind the patient aligns with the "Empathy" campaign's focus on the invisible struggles of patients and staff. The index's characterization, "No product, no service, just perspective," captures a campaign that trades on the human connection to patient care rather than on any single treatment or offering.

Cleveland Clinic also positions itself around national recognition, describing itself as recognized in the U.S. and throughout the world for its expertise and care, and around innovation and research, pointing to clinical trials and other care. The corporate positioning line, "Every Life Deserves World Class Care," sits alongside the "Empathy" campaign's emphasis on perspective and the human side of care.

Where Cleveland Clinic Sits in the Broader Health Marketing Story

The index groups its campaigns into thematic clusters and calls out cross-brand patterns that illuminate why Cleveland Clinic sits at the top. Two are especially relevant. First, the pattern that leading brands "Made Health Relatable," where "Stories replaced statistics. Faces replaced abstractions." Second, the observation that "The marketing works because it's lived, not just seen," and that "Patients are no longer passive audiences. They are users, contributors, advocates."

Cleveland Clinic's #1 placement puts it ahead of a field that includes Mayo Clinic at #3, Kaiser Permanente at #4, Mount Sinai at #5, and, further down the list, pharma and consumer health names including Pfizer, Johnson & Johnson, CVS Health, and Walgreens, along with mental health and fitness brands such as Headspace, Calm, Nike, Apple, and Peloton. Within that broad set spanning hospital systems, pharma, mental health apps, retail health, and fitness brands, Cleveland Clinic's video-driven, perspective-first campaign leads the countdown.

Cleveland Clinic's #1 ranking in "25 Health Brand Campaigns That Redefined Digital Marketing" reflects a campaign the index reduces to a single idea: perspective, without a product or service attached. As the index frames it, the marketing works because it is lived, not just seen, and Cleveland Clinic's "Empathy: The Human Connection to Patient Care" is the entry that tops the list.

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