"Facebook is telling us that more people are going on and sharing product and more people are engaging with their platform," says Andrew McCarthy, Co-founder of Shopon and business development manager at digital agency Amblique. "They are, but that doesn't mean [posts are] going to get more traction… the volume of content going through Facebook has increased exponentially in the past year."The study also showed that roughly 4% of people will share as part of the post-purchase process when offered an incentive. This is the conclusion after 26,500 buyers were offered a 15% discount coupon to share their purchase on the social network. 10,500 shared news of their purchase in a personal message which led to nearly 13,000 clicks back to the sites involved in the study and, in the end, to around 1100 sales. It is funny, though, that we seem to have two different opinions, both based on studies. The researches by ComScore show that advertising on the social network brings results which turn into sales, while others point out that marketers believe Facebook is a must, but not necessarily through ads. Is it all about interests? Is advertising on Facebook a waste of money? Time will tell.
Facebook / Meta Cluster — engagement & ROI: Marketing on Facebook 2025 — full archive hub · Is There True Value in Facebook Advertising? · Facebook Premium Ads & the VirtualBagel Experiment · What Is the Value of Your Facebook Fans? · Facebook Users Getting Passive
