Lansons sued by Ariadne Capital for 'botching up' Wikipedia page
A lawsuit was filed by Ariadne Capital, a London-based venture capital firm, against Lansons PR agency for a "botched attempt to improve a Wikipedia entry in a campaign that did its reputation more harm than good." After Ariadne Capital originally consulted with Lansons, the PR firm attempted to enhance and build the venture capital firm’s public profile and image. A Lansons employee emailed Wikipedia, who proceeded to post the email by the PR firm. The firm followed Wikipedia’s policy by posting their email on the “talk” page. The full text of the email can be found at Wikipedia. The email doesn’t say anything negative, simply asks for the best way to update the information on the page. Unfortunately, the lawsuit claims publication of the email brought about “further negative updates” on their Wikipedia page. Lansons response is Ariadne is "insufficiently appealing to the media" and its CEO already had "a poor reputation in parts of the investment industry." Julie Meyer's, CEO of Ariadne, personal Wikipedia page references a number of notes from Wikipedia editors, claiming, amongst other things, that there are factual inaccuracies on the page. This is not the 1st time there has been controversy surrounding PR firms and Wikipedia.MDC Canada Names new CMO
Stephanie Nerlich has been named the new chief marketing officer and managing director of MDC Partners in Canada. This is a newly expanded position at MDC allowing for maximum growth and aligning partner agency expertise with client demands. Nerlich will start in the new position in April, and oversee PR firms including Allison & Partners, Sloane & Company, HL Group & Kwittken. Nerlich has been serving as CEO and president of Grey Canada, where she led the Canadian network of the global advertising agency since 2011. Prior to working at Grey, she was President of Lowe Roche, where she started working in 2008 overseeing the agency’s financial and operational duties. Other companies in her history include Sr. VP, and exec managing direct at BBDO Canada.








