In these crazy times, many experts have what to say on what the future of public relations looks like. Here are the thoughts from some industry leaders.
Mirjam Lippuner from Get ink said, “The future of PR is a more back-to-basics approach. During the pandemic we've all had time to think about what is essential to our lives - and our businesses. The big elaborate plans with plenty of bells and whistles, and "out-of-the-box" ideas are a thing of the past, especially for small and m medium-sized businesses. Being locked down for so long has made us realize that we can do less and still be effective, even increase our ROI. Also, like in most other industries, web-based services that are easy to use and manage remotely for clients will pick up steam.”
Konstantinos Tsilkos from Pharmed said, “ COVID-19 and the worldwide quarantine measures have pushed many of our former day to day activities in the virtual or digital space. We order everything from groceries to our medications online, and it was projected that e-commerce would hold 22% of total retail sales by 2023. Current models predict reaching that milestone by the end of the year. Public relations firms must now find ways of navigating this deadly serious world crisis while managing to put a good face on communication with an anxiety ridden population uncertain of what is coming next. Public relations will pivot to address this new normal by adopting the language that has sustained us through the pandemic; providing outreach and community support through social media and television. TV viewership is up over60% since the pandemic began.”
