Agency of Record News & AOR Assignments
By EPR Editorial Team1 min read
Grizzard Communications Group Hired to Help ALS Organization
By EPR Editorial Team1 min read
Grizzard Communications Group has been selected, after much deliberation as the agency of record for the ALS (Amyotrophic Lateral Sclerosis) Association. The communications group will be working on building a good solid message platform for the association to work from. They will also be helping raise awareness of Amyotrophic Lateral Sclerosis, more commonly known as Lou Gehrig's Disease. Grizzard has special reason to work hard for the organization, as they have been affected by the disease, as well. "We have a great passion for a cure for ALS as it is a heart-wrenching disease that has affected several of our employee's families," said Debbi Barber, President of Grizzard. "The ALS partnership will allow us to utilize our skills in philanthropic branding, message development, integrated multi-channel and expanded digital implementation." Since the ALS Organization relies heavily on donations, they are looking to boost monetary support and increase awareness of the disease, but until recently the organization has been quite poorly organized in this area. Grizzard will work with them to create a more up to date system of connecting with donors and turning one time donors into recurring ones. "Grizzard brought a very strong strategic growth model for our organization as well as a high level of enthusiasm and passion for the cause," said Jane Gilbert, President and CEO of The ALS Association.
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