MD Insider, a fast-growing big-data healthcare platform that significantly reduces healthcare costs for employers and sets a new standard for transparency in physician performance has named 5W as their PR firm of record. Earlier this year the company closed a $9.5 million investment from investors including leading hedge-fund activist investors Jason Ader & Bill Ackman. MD Insider offers the most comprehensive data set and most advanced data science to empower consumers with the information they need to make the best, most informed decisions possible when selecting their doctors.
5W will implement a comprehensive public relations campaign focused on strategic positioning, brand recognition, influencer relations and more, in an environment of continually rising health care costs. The public relations campaign will support MD Insider’s growth among their current clients, examine new opportunities for the company to increase its technological innovations and reach a broader audience within the health care industry.
“Increased awareness will not only expand the current shift already happening in health care but illustrate the power and breadth of MD Insider’s capabilities in bringing health systems and customers something they’ve never seen before,” said David Norris, CEO of MD Insider.
MD Insider is helping to disrupt an industry in desperate need of change – and bring transparency to the healthcare industry.
