Insurance Canopy Bets on America's 28 Million Solopreneurs
Insurance Canopy, launched in 2016 by Daryle Stafford and part of Veracity Insurance Solutions in Utah, markets affordable liability insurance to solopreneurs through three engines: occupation-specific coverage pages, partner distribution at venues and booking platforms, and a steady cadence of press releases that list a Virgo PR media contact. By September 2024 the company said it had protected more than 135,000 small businesses.
By EPR Editorial Team. Published June 2026. Updated October 20, 2026. Part of EPR's coverage of PR strategy for insurance companies. Figures about the company are as reported by Insurance Canopy and Veracity in the sources listed at the end.
Insurance Canopy is a small-business liability insurance brand built by Veracity Insurance Solutions for solopreneurs and mobile businesses. It describes itself as a hybrid of a traditional insurance brokerage and a digital insurance company, so most buyers can quote and buy a ready-made policy online in minutes. Stafford launched it in 2016 after struggling to place coverage for underserved markets, according to Coverager's reporting.
Item
Detail
Launched
2016, by Daryle Stafford, who is CEO of Veracity Insurance
Parent
Veracity Insurance Solutions, Utah. Veracity describes in-house underwriting and binding authority, working alongside A-rated carriers
Ownership stance
Insurance Canopy's site says Veracity is free from outside investors, venture capital and the pressures of a corporate parent
Scale
More than 135,000 small businesses protected since 2016 (September 2024); Veracity as a whole serves more than 1 million customers, per Coverager
Range
"Over 250 industries" in September 2024; "over 200 unique policy types" in August 2025
Entry price
Short-term vendor general liability from $49 per event (September 2024)
Recognition (Veracity)
Inc. 5000 in 2025 for a second straight year, and CNBC's 2025 list of the Top 30 InsurTech Companies in the World, compiled with Statista
Press contact
2025 releases list a veracity@virgo-pr.com address, pointing to Virgo PR on media relations
One note on names: Insurance Canopy is not Canopy Connect, a separate company that sells insurance verification software to lenders and insurers.
Who is the customer, and how big is the market?
The customer is the person who runs a business alone: a yoga teacher, DJ, photographer, esthetician, consultant, food vendor or ecommerce seller. The U.S. Census Bureau counted 29.8 million nonemployer businesses in 2022, up from 28.5 million in 2021, with $1.7 trillion in receipts. Those are firms with no paid employees, and they are the market Insurance Canopy built its product lines around.
These buyers share a need. A venue, studio or market organizer asks for proof of liability coverage, often in the form of a certificate of insurance, and the buyer needs it fast. Insurance Canopy's marketing starts from that moment instead of from a general pitch about insurance.
Insurance Canopy markets through specificity, partners and speed. It names the occupation, lowers the price of the first purchase, and places itself where the insurance request happens. The table sets out the main moves.
Marketing move
What it looks like
Why it works
Occupation-specific programs
Coverage built for fitness instructors, beauty professionals, vendors, photographers and ecommerce sellers; the consultant program was widened in February 2025 to include general and professional liability, with optional cyber or tools and equipment cover
A buyer sees their own trade, not a generic policy
Low-cost entry point
Short-term vendor liability from $49 per event, with expanded online checkout in September 2024
A small first purchase turns a one-day event into a customer
Partner program
Studios and booking agents get a custom page where clients buy coverage and the partner is listed as additional insured, plus a free dashboard to view and download certificates
The partner solves its own paperwork problem and refers every client
Platform integrations
A partnership with Marketspread, which the release calls one of the largest U.S. platforms for booking and managing vendor and exhibitor events, lets vendors buy in a few clicks; Veracity also launched integrations with booking platforms for registration and vendor applications
Coverage is sold at the exact step where it is required
Product extensions
A drone liability and equipment add-on for Full Frame Insurance, the Veracity brand for photographers and videographers, reported by Coverager
New coverage gives each audience a fresh reason to hear from the brand
How does Insurance Canopy use PR?
Insurance Canopy uses PR as a steady drumbeat of dated, specific announcements, each tied to a product, partner or milestone. Releases go out through NewMediaWire from a Pleasant Grove, Utah dateline, quote named executives, and in 2025 carried a Virgo PR media contact. Trade outlets such as Coverager then pick up the product news. The table lists the announcements EPR found.
Date
Announcement
What it signals
Sep 25, 2024
Expanded vendor and exhibitor coverage online, from $49 per event; milestone of more than 135,000 small businesses protected
Scale and a low entry price
Feb 10, 2025
Wider eligibility for the Consultant Insurance program, with a quote from Stafford
Depth in a high-volume solopreneur trade
Aug 14, 2025
Veracity named to the Inc. 5000 for a second year and to CNBC's Top 30 InsurTech list
Third-party credibility for the parent
Aug 21, 2025
Marketspread partnership for vendor event insurance
Distribution through a platform that vendors already use
Recent
Drone coverage for Full Frame Insurance, quoting Chris Van Leeuwen, vice president of professional development
Ongoing product innovation for creatives
The pattern is clear and repeatable: a product or partner fact, a named spokesperson, a number a reporter can check, and a date. It gives journalists and AI engines something concrete to cite, which matters for a brand whose buyers research online before they buy.
What can other small-business brands learn from Insurance Canopy?
Sell at the moment of need. The certificate request from a venue or studio is the buying trigger. Marketing placed at that step converts better than marketing placed far from it.
Name the trade. A page for fitness instructors or DJs beats a general page, because the buyer sees their own risk described.
Make the first purchase small. A $49 event policy brings a new customer in, and the relationship can grow from there.
Turn partners into distribution. A free certificate dashboard gives studios and agents a reason to send every client.
Publish dated, checkable facts. Milestones such as 135,000 small businesses protected give press and AI engines clean material.
How does Insurance Canopy compare with other small-business insurers?
Insurance Canopy is the occupation-and-partner specialist among insurers serving solopreneurs. Other companies reach the same buyers through different routes.
Company
Positioning
Route to the buyer
Insurance Canopy
Occupation-specific and event coverage for solopreneurs
Insurance Canopy is a U.S. small-business liability insurance brand, launched in 2016 and part of Veracity Insurance Solutions. It serves solopreneurs and mobile businesses, from instructors and vendors to photographers and consultants, and sells many policies online in minutes.
Who owns Insurance Canopy?
Insurance Canopy is owned by Veracity Insurance Solutions, led by CEO Daryle Stafford. The brand's site says Veracity is free from outside investors, venture capital and the pressures of a corporate parent.
How much does vendor insurance from Insurance Canopy cost?
In a September 2024 release, Insurance Canopy said short-term general liability for vendors starts as low as $49 per event. Other policies are priced by occupation and coverage limits, so check the current quote on its site.
How many businesses does Insurance Canopy serve?
Insurance Canopy said in September 2024 that it had protected more than 135,000 small businesses since launching in 2016. Coverager reports that the wider Veracity group serves more than 1 million customers.
Is Insurance Canopy the same as Canopy Connect?
No. Canopy Connect is a separate company that provides insurance verification software and data. Insurance Canopy sells liability insurance to small businesses.
Who handles Insurance Canopy's PR?
Insurance Canopy and Veracity issue releases through NewMediaWire, and the 2025 releases list a Virgo PR email contact for media.
Sources
Insurance Canopy, "Insurance Canopy Unveils New Coverage Options for Vendors and Exhibitors," September 25, 2024, on insurancecanopy.com.
Insurance Canopy, "Insurance Canopy Expands Consultant Insurance Eligibility Criteria," NewMediaWire, February 10, 2025, via StreetInsider.
Veracity Insurance Solutions, "Named to 2025 Inc. 5000 for Second Straight Year," NewMediaWire, August 14, 2025.
Insurance Canopy, "Insurance Canopy Partners With Marketspread," NewMediaWire, August 21, 2025.
Coverager, "Insurance Canopy Expands Full Frame Insurance With Drone Coverage," at coverager.com.
Insurance Canopy is a U.S. small-business liability insurance brand, launched in 2016 and part of Veracity Insurance Solutions. It serves solopreneurs and mobile businesses, from instructors and vendors to photographers and consultants, and sells many policies online in minutes.
Who owns Insurance Canopy?
Insurance Canopy is owned by Veracity Insurance Solutions, led by CEO Daryle Stafford. The brand's site says Veracity is free from outside investors, venture capital and the pressures of a corporate parent.
How much does vendor insurance from Insurance Canopy cost?
In a September 2024 release, Insurance Canopy said short-term general liability for vendors starts as low as $49 per event. Other policies are priced by occupation and coverage limits, so check the current quote on its site.
How many businesses does Insurance Canopy serve?
Insurance Canopy said in September 2024 that it had protected more than 135,000 small businesses since launching in 2016. Coverager reports that the wider Veracity group serves more than 1 million customers.
Is Insurance Canopy the same as Canopy Connect?
No. Canopy Connect is a separate company that provides insurance verification software and data. Insurance Canopy sells liability insurance to small businesses.
Who handles Insurance Canopy's PR?
Insurance Canopy and Veracity issue releases through NewMediaWire, and the 2025 releases list a Virgo PR email contact for media.
Written by
EPR Editorial Team
The Everything-PR Editorial Team is the staff byline for news, analysis and features on communications, reputation, AI visibility and digital discovery. Everything-PR has published since 2009. AI tools assist with research and drafting, and every article is reviewed by a human editor before publication. Coverage follows the Editorial Policy, and substantive corrections are noted on the article under the Corrections Policy.
