Kaspersky Ranks #11 in 2026 Cybersecurity Campaigns Review

Part of the 25 Cybersecurity Campaigns That Broke Through index.

Kaspersky ranks #11 in The 25 Cybersecurity Campaigns That Actually Broke Through in 2026, a 2026 review of cybersecurity marketing published by Everything-PR. The placement is anchored to a single campaign, Cyber Escape Rooms, which the index highlights under the principle that experience beats explanation every time. Kaspersky sits just outside the top ten, between SentinelOne at #10 and Check Point Software Technologies at #12.

What the 2026 Cybersecurity Campaigns Review Measures

The index covers the 25 cybersecurity campaigns that broke through in 2026. It is organized around cross-brand patterns rather than a numeric scoring scale, and the underlying methodology, score scale, dimensions, and publication panel are not stated in the index. Each ranked brand is tied to a specific campaign and to a thematic principle the index uses to explain why that campaign cut through.

Why Kaspersky Ranks #11

Kaspersky's #11 position is tied to its Cyber Escape Rooms campaign. The index files the campaign under the principle that experience beats explanation every time, one of several cross-brand patterns the review uses to characterize the cybersecurity marketing that worked in 2026. Other patterns the index identifies in the broader field include the view that the best marketing in cyber is now teaching rather than selling, that credibility now comes from visibility rather than polish, that the best campaigns meet audiences where they already are, that cybersecurity marketing is no longer about selling fear but about demonstrating control, that proof beats promise, that simplicity is power, that trust is the product, that experience creates understanding because seeing risk changes behavior, and that humans trust humans.

Kaspersky's entry maps directly onto the experience-driven cluster of those patterns. The index does not break out a score for Kaspersky or describe the campaign mechanics beyond its name.

Inside Kaspersky's Cyber Escape Rooms Campaign

The index identifies Cyber Escape Rooms as the Kaspersky campaign that broke through in 2026, and connects it to the idea that experience creates understanding because seeing risk changes behavior. Beyond naming the campaign and the principle it illustrates, the index does not detail the format, audiences, or distribution of Cyber Escape Rooms.

For readers approaching Kaspersky for the first time through this ranking, the company is a cybersecurity provider founded in 1997 on the basis of a collection of antivirus modules developed by Eugene Kaspersky, who has been CEO since 2007. The company describes itself as the largest privately held cybersecurity company in the world, committed to fighting cybercrime while maintaining standards of professional integrity and transparency. Its consumer line is organized into Kaspersky Standard, Kaspersky Plus, and Kaspersky Premium, and its business offering is segmented for organizations with 1 to 49 employees, 50 to 999 employees, and 1,000 employees and above.

The Leadership Voice

Eugene Kaspersky, Chief Executive Officer, Kaspersky, is the founder and public face of the company. The index does not quote him on the Cyber Escape Rooms campaign, but his own framing of the company's mission, captured on Kaspersky's corporate site, is direct: "Jeder hat das Recht, ohne Angst vor Internetbedrohungen zu leben." That positioning, the right to live without fear of internet threats, sits naturally alongside the index's reading of Cyber Escape Rooms as an experience-led demonstration of risk rather than an explanation of it.

Kaspersky also points to independent third-party validation that runs parallel to its marketing work. The company says its products were subjected to 100 independent comparative tests over the past year and took 93 first-place finishes. It cites the AV-Comparatives "Produkt des Jahres" recognition, awarded after a series of tests in which Kaspersky outperformed 14 competitors, with results spanning malware detection, targeted-attack defense, and system-performance impact.

Where Kaspersky Sits in the Broader Cybersecurity Story

The 2026 index is led by NordVPN at #1, CrowdStrike at #2, and Palo Alto Networks at #3, with Cisco, Apple, IBM, Microsoft, Google Cloud, Cloudflare, and SentinelOne rounding out the top ten. Kaspersky enters at #11, ahead of Check Point Software Technologies, Darktrace, Okta, and Fortinet, and ahead of fellow endpoint and consumer-security peers ESET at #23 and Surfshark at #24.

Two of the cross-brand patterns the index calls out are especially relevant to how Kaspersky's entry is positioned. The first is that experience beats explanation every time, the exact principle Cyber Escape Rooms is filed under. The second is that experience creates understanding because seeing risk changes behavior. Kaspersky's #11 ranking is, in the index's framing, a function of building a campaign that operationalizes both ideas.

Going into the next refresh, Kaspersky's position in the index will turn on whether it can continue to produce campaigns that, like Cyber Escape Rooms, let audiences encounter cyber risk rather than be told about it. The 2026 placement establishes that template; the next cycle will test its durability.

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