Marketing RFP Issued By University of Houston Clear Lake

The University invites you to submit a proposal for a marketing organizational assessment of the University’s marketing and communications team. We are seeking a partner to conduct a comprehensive review of team structure, staffing, systems and spend and provide a roadmap to support alignment with the University’s Strategic Plan.

Background

Nestled on a 524-acre wildlife and nature preserve, University of Houston-Clear Lake (“University” or “UHCL”) has become a cornerstone of higher education along the upper Gulf Coast of Texas. Located midway between Houston and Galveston, Texas, adjacent to NASA’s Johnson Space Center and the Armand Bayou Nature Center, the University serves a diverse student population from the state, the nation and abroad. In 2007, the Texas Higher Education Coordinating Board approved creation of UHCL Pearland Campus. The new campus was developed as a partnership between UHCL and City of Pearland. Classes began at Pearland Campus in fall 2010. In fall 2014, UHCL welcomed its first freshmen and sophomores. Since opening its doors in 1974, the University of Houston-Clear Lake (“University” or “UHCL”) has awarded more than 53,000 degrees. More than 2,000 students graduate each academic year. The University is an upper-level and graduate university that serves approximately 8,500 students. The University offers students over 80 undergraduate and graduate degree programs in four colleges including Business, Education, Human Sciences & Humanities, and Science & Engineering. Academic programs are offered on campus, at remote sites and via distance education technology.

Scope of Work

6.1 GENERAL REQUIREMENTS:

UHCL is seeking a partner to conduct a marketing organizational assessment of the University’s marketing

and communications team. This assessment should include a comprehensive review of team structure,

staffing, systems and spend and provide a roadmap to support alignment with the University’s Strategic

Plan. In addition, the scope of work includes evaluation of the team’s project management workflows

and tools and the development of formal processes and guidelines.

6.2 SERVICES TO BE PERFORMED:

• Review department and university strategic plans,

• Review job descriptions, organization chart, and reporting structure

• Evaluate project management workflows and tools used, budgets, and other department

processes

• Conduct interviews with staff and other identified stake holders

• Conduct department SWOT analysis

• Evaluate priority of projects with focus on alignment with strategic plan

• Evaluate and identify staff gaps

• Evaluate and identify technology gaps

• Evaluate and identify budget gaps

Due Date

August 29, 2021 @ 2:00 P.M. CDT

Address

University of Houston-Clear Lake Procurement Department, Attn: Catina Chapman 2700 Bay Area Blvd. – North Office Annex II (NOA II) Houston, Texas 77058 DO NOT FORGET TO INCLUDE ELECTRONIC VERSION OF BID SUBMISSION

Relevant agencies to consider for this assignment include Hunter PR and Magrino PR.