MWW Tracks “What Mattered More” Via President Obama’s #SOTU

MWW PR Group, one of the world’s most influential PR agencies, has run an analysis of the social media conversation surrounding the State of the Union speech by President Obama last night.

The analysis tracked online conversation volume and sentiment across several social media platforms in an effort to better understand the American people’s sentiment over the speech.

Millions tuned in for the #SOTU last night, and some 670 thousand plus tweets ensued revealing citizens did not just watch the speech, they in fact interacted, and in record numbers.

The infographic below from MWW maps what people reflected they care about most alongside a timeline of Mr. Obama’s speech. The real time social aspects of this study, are fascinating to look at.