Notable Influencers Who Work With CPG Brands

Consumer Packaged Goods (CPG) brands often leverage influencers and influencer marketing to connect with their target audiences, build brand awareness, and drive sales.

Here are some notable influencers who have worked with CPG brands effectively:

1. Zach King

• Specialization: Magic videos and viral content.
• Notable Collaborations: Worked with brands like Coca-Cola and Clorox, creating engaging and entertaining content that integrates products seamlessly.

2. Nikkie de Jager (NikkieTutorials)

• Specialization: Beauty and makeup.
• Notable Collaborations: Partnered with brands such as Maybelline and Too Faced, offering product reviews, tutorials, and endorsements.

3. Huda Kattan

• Specialization: Beauty and cosmetics.
• Notable Collaborations: Founder of Huda Beauty, collaborated with various CPG brands for beauty and personal care products, driving product launches and brand visibility.

4. James Charles

• Specialization: Beauty and makeup.
• Notable Collaborations: Worked with brands like Morphe and CoverGirl, using his influence to promote new beauty products and collections.

5. Chiara Ferragni

• Specialization: Fashion and lifestyle.
• Notable Collaborations: Partnered with brands like L’Oréal and Pantene, blending fashion and personal care in her endorsements.

6. Emily Schuman

• Specialization: Fashion, lifestyle, and home.
• Notable Collaborations: Creator of the blog “Cupcakes and Cashmere,” worked with brands such as Target and Old Navy, focusing on lifestyle and home products.

7. Lilly Singh

• Specialization: Comedy and entertainment.
• Notable Collaborations: Collaborated with brands like Pepsi and Reebok, using her platform to create humorous and relatable content that integrates products.

8. Amanda Cerny

• Specialization: Comedy and fitness.
• Notable Collaborations: Worked with brands like Amazon and Vitaminwater, creating engaging and humorous content that highlights CPG products.

9. Rachael Ray

• Specialization: Food and cooking.
• Notable Collaborations: Partnered with brands such as Dunkin’ and Walmart, promoting food products and kitchen essentials through her show and social media.

10. Joanna Gaines

• Specialization: Home and lifestyle.
• Notable Collaborations: Co-founder of Magnolia, worked with brands like Target and Kohler, focusing on home goods and lifestyle products.

11. Danielle Peazer

• Specialization: Fitness and health.
• Notable Collaborations: Partnered with brands such as SlimFast and Asda, promoting health and wellness products through fitness-focused content.

12. Margarita Arriagada

• Specialization: Fashion and beauty.
• Notable Collaborations: Worked with brands like Dior and H&M, offering styling tips and product endorsements.

13. Kelsey Wells

• Specialization: Fitness and wellness.
• Notable Collaborations: Partnered with brands like H&M and FitFlop, focusing on fitness apparel and wellness products.

14. Tati Westbrook

• Specialization: Beauty and cosmetics.
• Notable Collaborations: Worked with brands like Tarte and Too Faced, offering product reviews and beauty tutorials.

15. Maddie Bragg

• Specialization: Beauty and lifestyle.
• Notable Collaborations: Partnered with brands like ColourPop and Olay, creating beauty content and product reviews.

16. David Dobrik

• Specialization: Entertainment and lifestyle.
• Notable Collaborations: Worked with brands like SeatGeek and Chipotle, integrating products into his entertaining and viral content.

17. Lauren Riihimaki (LaurDIY)

• Specialization: DIY and crafts.
• Notable Collaborations: Partnered with brands like Walmart and Michaels, focusing on craft and DIY products.

18. Patricia Bright

• Specialization: Beauty and lifestyle.
• Notable Collaborations: Worked with brands like L’Oréal and Garnier, offering beauty product reviews and lifestyle content.

19. Mikayla Nogueira

• Specialization: Beauty and makeup.
• Notable Collaborations: Partnered with brands like e.l.f. Cosmetics and Sephora, focusing on makeup tutorials and product endorsements.

20. Ben Azelart

• Specialization: Entertainment and adventure.
• Notable Collaborations: Worked with brands like Red Bull and Nike, integrating products into his adventurous and entertaining content.

These influencers have successfully collaborated with CPG brands to create engaging content, drive product awareness, and influence consumer behavior.