One Medical Ranks #19 in 25 Health Brand Campaigns Index

Part of the 25 Health Brand Campaigns That Redefined Digital Marketing index.

One Medical ranks #19 in 25 Health Brand Campaigns That Redefined Digital Marketing, an index that identifies roughly 25 influential health-related digital marketing campaigns across hospital systems, pharma companies, mental health apps, retail health brands, and fitness and wearable brands. One Medical is recognized in the index for its Membership-Based Messaging campaign, which the index characterizes as healthcare as a service experience. It sits in the countdown alongside brands including Teladoc at #18 and Amazon Pharmacy at #20.

What the 25 Health Brand Campaigns Index Measures

The index does not use numeric scoring or a published ranking methodology. Instead, it identifies roughly 25 influential health-related digital marketing campaigns spanning hospital systems, pharma companies, mental health apps, retail health brands, and fitness and wearable brands, describing each campaign's approach and grouping the brands into thematic clusters. Brands are presented in a countdown-style list organized by category rather than by a numeric score.

Why One Medical Ranks #19

One Medical earns its place in the index for its Membership-Based Messaging campaign. The index describes One Medical's approach as healthcare as a service experience, positioning the brand's marketing around the experience of receiving care rather than around clinical claims alone.

That framing aligns with how One Medical presents itself publicly. The company describes itself as committed to providing primary care through exceptional quality, a world-class experience, and second-to-none technology. Its membership model is central to that message: membership costs $99 per year, and Amazon Prime members can purchase One Medical membership for $99 per year. One Medical says it accepts most major health insurance plans for scheduled in-office and remote visits, while positioning itself as faster, easier, and more enjoyable to get care.

The service-experience angle runs through the company's specific offerings. One Medical highlights same or next-day appointments, in person or over video, that start on time; longer appointments so patients don't feel rushed; drop-in lab services at its offices; and primary care offices in many US cities. Care spans physicals and chronic care through mental health.

How One Medical's Membership Model Shapes Its Message

One Medical's membership-based positioning extends beyond individual consumers. The company states it is an employee benefit at 11,600+ companies, naming Airbnb, Allbirds, and Nasdaq among its business clients. That dual footprint, direct-to-consumer membership and employer-sponsored membership, reinforces the service-experience message the index identifies.

Technology is part of the same message. Through the One Medical app, members can access 24/7 on-demand care nationwide for quick medical concerns via Video Chat at no extra cost, send and receive secure messages with a provider, access health records and care plans, request prescription refills and renewals, and book in-person or remote visits in states where One Medical has offices. The app, membership, and in-office experience are presented as reinforcing components of a single care model rather than as separate products.

Where One Medical Sits in the Broader Health Marketing Story

The index groups its brands around shared cross-brand patterns. Among them: the brands embraced digital behavior through short-form video, social engagement, and app integration; and they aligned message and experience, so that apps, services, and content reinforced each other. As the index puts it, "The marketing works because it's lived, not just seen." One Medical's alignment of membership messaging with app-based access and in-office care reflects that pattern of message and experience reinforcing each other.

The index also observes that patients "are no longer passive audiences," describing them instead as "users, contributors, advocates." One Medical's membership structure, in which members hold ongoing accounts, app access, and continuity of care, fits that shift from passive audience to active user.

At #19, One Medical is placed among retail and digital-forward health brands in a countdown that runs from Cleveland Clinic at #1 to the NHS at #25, with Teladoc at #18 and Amazon Pharmacy at #20 as its immediate neighbors. Because the index applies no numeric score, One Medical's position reflects editorial selection of its Membership-Based Messaging campaign as one of the roughly 25 campaigns judged to have redefined health digital marketing. Its inclusion signals recognition of the service-experience framing that anchors the brand's public identity going into future editions.

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