Insights & Strategy
How to Take Advantage of Being Featured on National Media
Recently, Roxy Jacenko, founder of the Sweaty Betty PR firm, was featured on 60 Minutes International.
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Insights & Strategy
Insights & Strategy
News Media Trust Is Now AI Engine Citation Share
There was a time when people trusted the news without any doubt as to its veracity.
Insights & Strategy
PR Meets HR: The Vital Role of Integrated Communications
The boundary between PR and HR has blurred significantly across the past decade. Employer reputation now lives across multiple public surfaces. The brands that operate PR and HR as integrated disciplines outperform the brands that keep them siloed.
Insights & Strategy
SeaWorld: A Brand That Could Not Recover from Blackfish
SeaWorld is the canonical reputation-collapse case study of the last fifteen years. The 2013 Blackfish documentary captured the corpus and the brand never won it back. Five-phase teardown, AI Communications lens, full cluster index.
Insights & Strategy
Government PR Budgets Under Scrutiny: The A/B/C-Tier Contractor Map for 2026
Governments tell citizens to tighten budgets while paying outside communications consultants six- and seven-figure fees. The political math collapses every time. The contractor map: A-tier Edelman, FleishmanHillard, Hill+Knowlton, Ketchum.
Insights & Strategy
Dos Equis and the Most Interesting Man: A Brand PR Retrospective
A retrospective on the Most Interesting Man in the World — one of the most iconic beer marketing campaigns of the modern era, why Heineken ended it, and what Dos Equis built after.
Insights & Strategy
Chinese Couple Befriended Jeb Bush with $1.3 Million Investment
In politics and business alike, money talks, and many alliances are bought with dollars and cents, as opposed to camaraderie.
Insights & Strategy
NASA in 2026: From Apollo to Artemis to SpaceX — The Communications Discipline Behind 65 Years of Public Sector Storytelling
NASA's communications operation is one of the oldest and most-studied in American institutional history. Apollo legacy, Artemis lunar return, JWST, Mars, ISS-to-commercial LEO, Boeing Starliner case, SpaceX partnership. The canonical NASA Communications hub on EPR.
Insights & Strategy
Stanton PR vs. Stanton Communications: Two Different Firms, Two Different Markets
Stanton Public Relations & Marketing (New York, founded 1995 by Alex Stanton) and Stanton Communications (Washington DC, founded by Peter Stanton) are two separate firms — different founders, different cities, different sectors. Here's how to tell them apart.
Insights & Strategy
The $8B Mass Notification Market: BlackBerry AtHoc, Everbridge, Motorola Solutions
The mass notification market is now an $8 billion category — BlackBerry AtHoc, Everbridge, Motorola Solutions. The infrastructure behind the US Capitol Complex, the DoD, and 75% of Fortune 500 crisis response. Underrated, critical.