Insights & Strategy
Using Video for Your Brand: A Brief Guide on Why and How Your Brand Should be Using Video
There is no such thing as a modern marketing plan without video.
Category
Insights & Strategy
Insights & Strategy
Bronx Science's Most Successful 1990s Graduates
Bronx Science has produced eight Nobel laureates — more than any high school in the world. Founded 1938. The 2026 roster of notable 1990s graduates.
Insights & Strategy
The Digital Transformation of the Hotel Industry
The hotel industry has been one of the most-disrupted consumer categories of the past decade. OTA economics, direct booking, mobile and app-based engagement, loyalty programs, dynamic pricing, in-room technology, and the digital transformation reshaping hotel operations.
Insights & Strategy
Managing Bad Reviews: Restaurant Reputation Discipline
Restaurant reviews are the most consequential reputation surface in the category. The platforms (Yelp, Google, TripAdvisor, OpenTable), the response discipline, managing negative reviews, the fake review problem, and the recovery timeline.
Insights & Strategy
UFC Marketing and Social Media: The Distribution Machine
UFC's core product is distribution, not fighting. The closed promotion model, the 2023 TKO/WWE merger, the $7.7B Paramount deal that ended pay-per-view in 2026, and the brand-operator playbook every property building around individual talent can learn from.
Insights & Strategy
The Art of Hospitality PR: Storytelling That Resonates
Hospitality PR has always been storytelling. The brands that resonate are the ones with coherent, substantive stories. What hospitality storytelling actually is, the channels that carry it, and the disciplines that compound brand authority across years.
Insights & Strategy
Ten Markers of a Good PR Agency
Choosing a PR agency is one of the highest-consequence decisions a growing company makes. Ten markers that separate a good firm from a bad one \u2014 domain expertise, response speed, media relationships, retainer structure, and crisis posture.
Insights & Strategy
Corporate Reinventions: Netflix, Microsoft, IBM, Adobe, Nvidia
Five corporate reinventions in motion — Netflix, Microsoft, IBM, Adobe, Nvidia. Each is happening from strength, not crisis. Each is disappointing the market in the short term. Each is producing early signals that the strategic logic will compound. What ties them together and what brand teams should take from the cases.
Insights & Strategy
Working in PR: What the Job Actually Looks Like in 2026
Do you like diversity in the tasks you do every day?
