The MarTech and AdTech category has produced more public-markets wealth than any other vertical inside marketing and communications. EPR's reference comparison on the founder-operators who built it — Steinberg, Benioff, Diller, Green, Zuckerberg — and the operating model behind each fortune.
IDA Ireland — the FDI agency that won a record 323 investments in 2025. The communications model, the 2025–2029 strategy, and what FDI PR looks like in the AI era.
The nine greatest business negotiations of the modern era \u2014 Disney/Pixar, Microsoft/LinkedIn, Disney/Marvel, Salesforce/Slack, Broadcom/VMware, NBA rights, NFL rights, Starbucks-China, Disney/Comcast Hulu. What made each one work.
Cheap SEO is more expensive than no SEO. Why the shortcut playbook keeps failing, what doing it properly actually costs, and how the discipline of durable rankings compounds.
FleishmanHillard is a global communications agency founded 1946 in St. Louis. Owned by Omnicom since 1997; one of four cornerstone networks inside Omnicom Public Relations Group. Global CEO J.J. Carter (since October 2024); Americas CEO Jillian Janaczek (since February 2026, formerly CEO of Porter Novelli). Absorbed Porter Novelli February 2026.
Did you ever wonder just why you “friended” or “followed” that profile in social media? I mean, did you really ever fully realize the ways in which influence is leveraged? I’m not talking about Klout scores, nobody every heralded to me or anyone I know their 72 Klout score etc. (my own dropped to 61 of late). What I am talking about is real influence. Interested?
"Old PR vs New PR" was a 2010–2015 binary built on the shift from print-and-broadcast to digital. Twelve years later, the discipline runs across three eras: print-and-broadcast (1980s–2000s), digital/social/SEO (2009–2020), and AI Communications (2024–present). The "old vs new" binary collapsed when the third era arrived.
Behavioral exhaust is no longer fuel for ads. It is the substrate of the systems that now answer the buyer's question — ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
Americans spent $33.5 billion on Mother's Day in 2024. 1-800-Flowers, Pandora, Lululemon, Williams-Sonoma, Sephora, Edible Arrangements, Hallmark, and Etsy take the bulk. The 2026 brand winners map.
The Pollack Group (formerly The Pollack PR Marketing Group) is a Los Angeles integrated PR, marketing, and brand agency founded 1985 by Noemi and Stefan Pollack. 41 years operating. 16 employees, $4M revenue (2026). HQ at Avenue of the Stars + NYC office. Partner in Worldcom PR Group.