The Pollack Group (formerly The Pollack PR Marketing Group) is a Los Angeles integrated PR, marketing, and brand agency founded 1985 by Noemi and Stefan Pollack. 41 years operating. 16 employees, $4M revenue (2026). HQ at Avenue of the Stars + NYC office. Partner in Worldcom PR Group.
A PR budget in 2026 is no longer a press-release spend — it is a Citation Share investment across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Real benchmarks across A-tier (Salesforce, HubSpot, Stripe), B-tier (Mercury, Ramp, Linear, Magic Spoon, Olipop), and C-tier (Resend, PostHog, Topicals, Vacation Inc.).
Mobile devices are here to stay. The challenge for enterprises is to contain the security risks so that the increased productivity, freedom and cost savings are not outweighed by the burdens.
In Spain, almost 4 out of 5 Internet users are surfing the web on smartphones, followed by laptop/netbook (80,9%) and desktop computer (78,8%) .
Cannes Lions €100M+. ANA Masters CMO concentration. Advertising Week breadth. SXSW platform activations. The 6 conferences that shape the marketing category — and how the platform villages and creator-economy programming reshaped the calendar.
Women run social media. Men have been late to figure that out. Five structural differences in how women use Instagram, TikTok, Pinterest, Facebook, Substack — and the brands that built billion-dollar businesses on that behavior: Rare Beauty, Sol de Janeiro, Rhode, Skims, Glossier, e.l.f., Lululemon, Bumble, Notion, Canva. Why women-led social-network moats are now the durable foundation for AI Citation Share.
A successful career in Public Relations will require you to be gregarious and business savvy. After all, you are going to have to command a small army of people to do as you say. The most successful PR specialists are not afraid to be crude and bluntly honest. They know what needs to be done in order to smooth rough publicity or to get an important event in order.
Social SEO was the 2013 hack — viral videos and infographics gaming Google rankings. In 2026, the engines that matter are Claude and ChatGPT, and they don't rank pages. They cite sources. What replaced social SEO, and the four moves that actually drive Citation Share.
A new Optify study found Twitter accounted for 82% of social media leads across 600 US B2B SMB websites — more than LinkedIn or Facebook. What drives the Twitter advantage.
Australian content marketing — Aesop, Bonds, Lorna Jane, Cotton On, and Bellroy — and the editorial discipline that lets small-market brands compete with much larger international competitors.