Social media crises are decision problems before they are communication problems. The first 24 hours decide whether the situation contains or escalates. The operating sequence — triage, assessment, statement, alignment, recovery.
Reddit. Wikipedia. .gov sources. The category-native trade publication. The named individual practitioner. Five source types appear in the top-10 cited sources for virtually every industry vertical — and what each means for a GEO program.
The Academy globalized while publicity decentralized.The Academy of Motion Picture Arts and Sciences spent a decade turning over its membership. The body now numbers roughly 11,000 voters, ~40% international, more diverse, less Hollywood-insider, and less predictable than at any…
The press tour is dead. The podcast tour replaced it. Rogan, Lex Fridman, Diary of a CEO, Acquired, Pivot, Smartless — three-hour conversations now move products, books, films, and reputations more effectively than morning-show segments. The new launch playbook.
Fifteen verticals mapped. Five patterns repeat without exception: category-native beats legacy, .gov anchors the factual floor, Reddit dominates experience queries, named practitioners out-cite firms, and revenue leadership ≠ Citation Share leadership.
When buying an AI tool, the features are the easy part. The procurement questions that matter are about data: is your input used for training, how long is it retained, what are the security terms, and what happens to your data if you leave. Ask those before signing — not after.
The move from agency to in-house communications is one of the most common career transitions in public relations, but it's frequently underestimated in terms of how different the work actually is. This article provides a comprehensive guide to understanding what changes and how to prepare for a successful transition.
Most clients have a fuzzy picture of what their PR agency is doing when they are not on a call together. This article provides a clear-eyed look at what actually happens inside a good agency on a typical day—and what separates excellent work from average work at every stage.
Most proposals look the same — bold case studies, impressive logos, same menu of tactics. Eight questions that separate agencies that will perform from agencies that win rooms and lose accounts.
Ryanair's external communications are not separate from its internal culture — they are produced by it. The cost discipline, operational decisiveness, and adversarial posture that built the airline are the traits visible in its public posture. The John Goss case as a window into the operating model.