University of Central Florida graduates booed a commencement speaker who warned about the impact of AI on their future careers, sparking debate about higher education's role in preparing students for the modern job market.
Generative Engine Optimization (GEO) is a new discipline focused on optimizing a brand's presence to be retrieved and cited by answer engines like ChatGPT and Gemini. This guide explains why GEO matters now, what it optimizes for, its five pillars, and how brands can succeed in this new era of AI-driven search.
The demand-side platform market is consolidating rapidly. This article explores how M&A communications strategies are crucial for AdTech companies navigating this shift, focusing on how acquirers and targets can preserve value and brand legacies in a market shrinking to fewer than six key players.
We tracked press mentions across the top 20 identity resolution vendors for the first quarter of 2026. LiveRamp dominated. The rest were functionally invisible. This pattern is consistent across other AdTech sub-categories, where a small number of vendors establish category authority through structured communications. In identity resolution specifically, a trust-dependent category, the communications gap is particularly costly. Buyers evaluate trust through visible markers, and one of the most important visible markers is consistent, substantive press presence.
Retail media is projected to hit $140 billion globally by 2027. Despite this massive growth, the sector suffers from a significant PR vacuum, with most networks lacking dedicated communications infrastructure. This unmet need offers a prime opportunity for early movers to shape the industry narrative and gain a competitive edge.
Public affairs has gone global.Climate policy, digital regulation, public health, trade, migration—these issues cross borders. They demand coordination, alignment, and shared narratives.But the campaigns that shape them?They are still deeply local.Over the past year, some of the…
Public affairs in the United States has entered a paradoxical era.On one hand, the tools have never been more powerful—data-driven targeting, social amplification, rapid-response messaging, and coalition-building at scale. On the other, trust in institutions is fragile, attention…
Daily AI use is now the strongest predictor of consumer optimism in America, stronger than party, race, gender, or age. This behavioral shift, driven by a new "AI Power User" cohort, is rapidly changing consumer research, marketing funnels, and brand visibility, with implications for businesses and communications.
The GEO Stack is a four-layered approach to building online visibility and authority for AI-era content. It emphasizes the importance of Schema, Entity, Citation, and Authority, in that specific order, for effective compounding and client-side scrutiny. This methodology, though relatively new, offers a clear framework for optimizing content to be understood and surfaced by search and answer engines.