Know your group, know their strengths, weaknesses, and what they already can offer the community and others. If a fraternity has several accomplished athletes, maybe setting up a mentoring program to work with local youth through a sports program. Other possibilities might include helping young families when they have to move, a day at the local children’s hospital every month playing with the kids, or working with organizations such as Habitat for Humanity. Use the strengths within your group, and then take pictures, let the local press or school paper know in advance and volunteer to do a write up they can use or edit for their paper.
Be aware of what is happening around you and what is said about your group. Be ready to respond and act as needed to clear up any misinformation or offer advice about the good work being done by members. Don’t let the positive go unnoticed or unreported. You don’t need to make a big deal about everything, but keep something good in the news, at least, every month or so. That way, if someone makes a mistake along the way, it’s easily balanced by all the good people know you’ve done recently. Happy Greeking.PR Insights & Public Relations Strategy
By Editorial Team2 min read
Fraternities Turn to Good PR to Fix their Bad Reputations
By Editorial Team2 min read
Know your group, know their strengths, weaknesses, and what they already can offer the community and others. If a fraternity has several accomplished athletes, maybe setting up a mentoring program to work with local youth through a sports program. Other possibilities might include helping young families when they have to move, a day at the local children’s hospital every month playing with the kids, or working with organizations such as Habitat for Humanity. Use the strengths within your group, and then take pictures, let the local press or school paper know in advance and volunteer to do a write up they can use or edit for their paper.
Be aware of what is happening around you and what is said about your group. Be ready to respond and act as needed to clear up any misinformation or offer advice about the good work being done by members. Don’t let the positive go unnoticed or unreported. You don’t need to make a big deal about everything, but keep something good in the news, at least, every month or so. That way, if someone makes a mistake along the way, it’s easily balanced by all the good people know you’ve done recently. Happy Greeking.Written by
Editorial Team
The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.
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