Everything-PR’s Q2 2026 Hotel Brand Earned Media Index shows the hotel category splitting in two: scale operators winning on coverage volume, ultra-luxury brands winning on authority quote share. This analysis reveals the earned media gap as the key differentiator in luxury hospitality.
Learn how digital PR campaigns like the Ice Bucket Challenge, Burger King's "Moldy Whopper," and Apple's "Shot on iPhone" redefine success by turning audiences into active participants who create, share, and amplify content. Explore the mechanics of virality, including simplicity, participation, shareability, and emotional triggers, and understand the role of risk and timing in achieving massive impact.
EPR Research provides quarterly insights into earned media authority, crisis recovery benchmarks, citation share, and disclosure transparency across 30 communication verticals. Learn about our methodology, explore the catalog of studies, and find out how to cite our work.
A 90-second Instagram video posted by McDonald's President and CEO Chris Kempczinski — promoting the chain's new Big Arch burger — produced more competitor marketing leverage for Burger King and Wendy's than any McDonald's launch communications had generated in years.
Condé Nast CEO Roger Lynch has proactively repositioned his company for a future without substantial search traffic, coining the "Condé Nast Doctrine." This visionary move addresses the structural shift away from the referral economy, impacting publishers and all industries relying on digital discovery. Learn about the decline of search referrals, the rise of retrieval-mediated systems, and the new metric of Citation Share.
The old crisis communications rule was simple: respond within 24 hours. But in today's real-time media environment, that window has shrunk significantly. This article explores the structural shifts that necessitate a faster crisis response and offers an updated playbook for brands to manage communications effectively.
AI is rapidly changing the PR industry, shifting the focus from traditional placements to "Citation Share" within AI answers. This article discusses how PR professionals must adapt their strategies, expand their source maps, and understand the long-term impact of AI on crisis management and brand visibility.
This article details "The Crypto Media Map 2026," identifying five distinct crypto media environments crucial for effective communication: crypto-native trade, institutional and business, policy, independent voices, and community surfaces. Each tier serves a different audience and impacts the market in unique ways, emphasizing the need for a tailored communications strategy.
Crypto's trade press is small, fast, and unusually expert. The reporters covering exchanges, tokens, and protocols often understand the technology better than the firms pitching them. That changes how a pitch has to work. Volume does not move crypto reporters. Specificity, data,…
A new cross-industry study finds that the publications PR firms have pitched for the last 15 years are not the publications AI engines now reward. The study, "The Trade Press AI Index 2026," analyzes 680 million AI citations and finds that 15 domains own 68% of the AI citation market, a concentration far more extreme than Google PageRank ever produced. The Index outlines five shifts every comms function should execute in the next 90 days.