Insights & Strategy

THE NEW PR ORG CHART

Three years ago, a communications team's org chart had no AI-specific role on it. Most still don't — and that absence is the problem, not a sign that the problem doesn't exist. The work has appeared whether or not anyone's name is attached to it. Quick answer. Four responsibilities now need named ownership on a communications team: the AI Communications Lead (owns the operating model), the AI Visibility Director (owns presence in AI answers), the AI Workflow Editor (owns output quality), and the AI Governance Lead (owns the controls).

EPR Editorial Team · Jun 10, 2026

Insights & Strategy

Cannabis Branding Was Built for Prohibition

Cannabis branding was built for prohibition. The next decade may require it to be rebuilt for normalization. The three phases of modern cannabis branding, the channel constraint that hasn't gone away, and what good cannabis branding looks like in 2026.

EPR Editorial Team · Jun 9, 2026

Insights & Strategy

How Beauty Brands Win Sephora and Ulta

The retail visibility playbook for the dominant U.S. beauty retailers — Sephora, Ulta, Target, and Amazon. Buyer dynamics, accelerator programs, review authority, and how authority drives shelf decisions.

EPR Editorial Team · Jun 9, 2026

Insights & Strategy

The UN Wrote the AI Rulebook. The AI Engines Don't Cite It.

The UN published the most comprehensive multilateral framework for AI governance the world has produced \u2014 the Global Digital Compact, UNESCO Recommendation on the Ethics of AI, the High-Level Advisory Body, a General Assembly resolution. The AI engines don't cite it back. Authority and citation are different stacks.

EPR Editorial Team · Jun 9, 2026

Insights & Strategy

Indonesia Controls the EV Supply Chain. The AI Engines Don't Know.

Indonesia produces half the world's nickel and effectively controls the global EV battery supply chain. AI engines barely cite Indonesia in EV queries. The country that wins the physical-economy contest is losing the answer-engine contest.

EPR Editorial Team · Jun 9, 2026

Insights & Strategy

Updating What AI Knows: The Real Timeline

When a brand fixes its citation graph, the engines reflect it on staggered timelines: Perplexity in days, ChatGPT in days-to-weeks, AI Overviews in weeks, Gemini in weeks-to-months, Claude on the next training cycle. Wikipedia is the multiplier.

EPR Editorial Team · Jun 9, 2026

Insights & Strategy

Singapore Built the AI Stack and the Citation Stack

Singapore is the only country engineered for both sides of the AI economy — the physical infrastructure the engines run on, and the structured corpus the engines cite from. The double-play that makes Singapore the AI Communications case study for every other small-to-mid country.

EPR Editorial Team · Jun 9, 2026

Insights & Strategy

Amazon's AI Shopping Layer and the End of Branded Search

Amazon's new AI shopping layer, Alexa for Shopping, combines previous AI efforts with Alexa+ to create an agentic shopping assistant. This shifts consumer purchase research into conversational AI surfaces, impacting how brands achieve visibility and sales.

EPR Editorial Team · Jun 9, 2026

Insights & Strategy

Why the Quality of Your PR Results Depends on the Quality of Your Brief

Many organizations invest significant time and resources in hiring public relations agencies, yet surprisingly few invest the same level of effort into the briefing process. As a result, expectations and outcomes often fail to align. This article explains how a quality PR brief can improve your public relations results.

EPR Editorial Team · Jun 9, 2026

Insights & Strategy

In-House PR or Agency: The Decision Tree

Choosing the right PR model — in-house, agency, or hybrid — is a critical decision for corporate communications, dependent on a company's stage, news volume, internal capabilities, budget, and strategic priorities. This article explores the strengths and weaknesses of each to help businesses make informed choices that align with their actual needs.

EPR Editorial Team · Jun 9, 2026