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The Women's March as Communications Case: Distributed Coordination and the Brand That Outlasted the Institution
Insights & Strategy

The Women's March as Communications Case: Distributed Coordination and the Brand That Outlasted the Institution

The 2017 Women's March mobilized 3–5 million people across 600+ cities in the largest single-day protest in American history. Read as a communications operation, it produced the resistance-template that ran the full eight years of the Trump-era political cycle — distributed coordination, visual iconography, and brand assets that outlasted the fractured institution.

EPR Editorial Team ·
EpiPen: The Drug-Pricing PR Doctrine
Insights & Strategy

EpiPen: The Drug-Pricing PR Doctrine

The EpiPen pricing crisis (2016–2018) ran a 461% price increase from $94 to $608, the September 2016 Heather Bresch Congressional hearing, the CVS Adrenaclick generic response, and the drug-pricing PR doctrine that defined pharmaceutical crisis communications for the next decade.

EPR Editorial Team ·