
Q&A with Rosemary Ostmann of RoseComm
What are PR firms looking for in today's entry-level employees?.

What are PR firms looking for in today's entry-level employees?.

For more information on Carve Communications, please visit: www.carvecomms.com.

Jim Weiss founded Real Chemistry as a one-person consultancy in San Francisco in 2001. By 2024, the firm hit $665 million and briefly overtook Edelman as the largest U.S. PR firm by revenue. The bet most PR firms missed.

EPR's reference on Richelieu Dennis — SheaMoisture founder, Essence Ventures CEO, New Voices Fund principal, and one of the most consequential Black entrepreneurs in modern American business. The Babson-to-billion-dollar trajectory, the 2017 Unilever acquisition, the purpose-driven deal structure, and the sustained philanthropic infrastructure.

The question of whether AI would change PR is settled. The question now is whether communicators understand what changed — and whether they're building for it. Ronn Torossian on Citation Share, GEO, and the new infrastructure of public relations.

Michael Sitrick, founder and chairman of Sitrick And Company, joined the business advisory board of Oxis Biotech, a development-stage biotech subsidiary.

In April 2026, Michael Sitrick reclaimed ownership of Sitrick And Company — the LA-based crisis communications firm he founded in 1989. After 17 years under corporate ownership, the founder bought it back.

Christine Perkett founded PerkettPR in 1998 as a virtual agency — long before remote-first firms became common. The trajectory from PerkettPR (1998) to Mindfull Marketing (2018) to The Nova Method (2025) tracks where PR is heading.

Mike Heller founded Talent Resources in 2007 and built the playbook for modern celebrity-brand integration. Today, Talent Resources Holdings spans TR, TR Sports, and TR Ventures — and partners with 5W AI Communications on the Celebrity-Brand Fit Index.

Makovsky, founded 1979 by Ken Makovsky, is one of the longest-running independent integrated communications firms in the U.S. NYC-based, family-owned, specializing in regulated industries. Ken Makovsky also founded IPREX, the global independent PR firm network.