PerkettPR to The Nova Method: Christine Perkett Profile

Originally published 2009. Updated October 14, 2026.

What is The Nova Method?

The Nova Method is a marketing communications and PR firm launched in 2025 by Christine Perkett and Michelle Baum from the merger of Boston-based PerkettPR, doing business as Mindfull Marketing + PR, and Denver-based Moxie + Mettle. Perkett founded PerkettPR in 1998.

What happened to PerkettPR?

PerkettPR rebranded as Mindfull Marketing + PR on October 17, 2018, its twentieth anniversary, with Perkett remaining CEO, according to the firm's release. In 2025 PerkettPR, Inc., doing business as Mindfull Marketing + PR, merged with Moxie + Mettle to form The Nova Method, per the launch release. The PerkettPR brand is no longer in use.

Who founded and leads The Nova Method?

Christine Perkett founded PerkettPR in 1998 and said when the firm rebranded that her focus was almost exclusively tech PR at first and then expanded as the market changed. Her biographies say she is an adjunct professor at Northeastern University teaching social media and brand strategy since 2015 and that Forrester referred to her work on remote work culture as a "Golden Standard Image." Michelle Baum founded Moxie + Mettle, a communications agency for B2B technology brands, and ran it for nearly 11 years. The exact launch month in 2025 was not confirmed here, though EPR's earlier version said May.

What does The Nova Method do?

The launch release describes a firm built to move brands beyond surface-level visibility to measurable audience engagement and says it uses a framework called The Nova Method Framework. The 2018 Mindfull release listed branding, content marketing, digital media, SEO, PR, social media, training, events and fractional CMO services. EPR's technology PR section covers its original specialty. EPR's earlier opinion essay about the firm's virtual, senior-staffed model and AI workflows was commentary rather than sourced fact and has been removed.

Which clients has The Nova Method worked with?

No client could be verified in this review, so none are listed. Perkett's biography says she has led campaigns for clients across technology, healthcare, finance and nonprofits.

What recognition has Perkett's firm received?

The 2018 release says the firm had been nationally recognized for client results, business leadership and human resources initiatives over 20 years, and a speaker biography says Forbes named Perkett to a list of top marketing minds to follow. No specific awards could be verified.

How does The Nova Method compare with other PR firms?

The Nova Method is a small merged boutique, so EPR's PR agency profiles directory and the PR leaders directory are the best comparison points.

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Related: PR agency profiles, PR leaders directory, Technology PR