PROFILE SNAPSHOT
Founded: 1998 (as PerkettPR)
Founder: Christine Perkett
Current operating firm: The Nova Method (2025–present)
Evolution path: PerkettPR (1998) → Mindfull Marketing + PR (2018) → The Nova Method (2025)
Co-founder of The Nova Method: Michelle Baum
Category: Integrated Marketing Communications · Digital PR · AI-Assisted Workflows
Christine Perkett founded PerkettPR in 1998 as a virtual agency, well before remote-first communications firms became common. Over the following two decades, the firm built a reputation around digital communications, social strategy, and senior-led client work.
In 2018, PerkettPR rebranded as Mindfull Marketing + PR. In May 2025, it merged with Denver-based Moxie + Mettle to launch The Nova Method. Three names, one continuous thread — Christine Perkett building for where PR was heading, not where it had been.
What PerkettPR Got Right
When Everything-PR first covered PerkettPR in 2009, the firm stood out for one reason: they weren't pretending to be digital. They were digital. Blog ranked in the AdAge Power 150. Active on every platform that mattered. Video and Twitter engagement at a time when most agencies were still debating whether either was worth a dedicated resource.
The content was tied to relevance, not self-promotion — actual engagement with the subjects that mattered to clients and audiences. And the operating model was structurally ahead of its time: virtual, senior-staffed, lean. The firm's virtual, senior-led structure anticipated a model many agencies adopted only much later.
The throughline from 1998 to 2025: build for what's actually coming, not for what just arrived.
The Evolution: From PerkettPR to Mindfull
Rebranding to Mindfull Marketing + PR in 2018 signaled a shift — moving beyond the legacy agency model toward integrated marketing with measurable business outcomes, not just press coverage metrics. The firm continued to operate as a senior-staffed, digitally-native operation, but the discipline expanded: content strategy, paid amplification, audience research, marketing operations.
That evolution tracked where the broader industry was heading. The firms that have grown fastest in the last decade are the ones that broke out of "PR-only" framing and built integrated marketing operations. Mindfull was doing it in 2018, before the term "integrated marketing communications" became the standard pitch language.
The Nova Method: The Full Expression
The Nova Method, launched in 2025 with co-founder Michelle Baum, is the full expression of the trajectory Perkett has been building toward for nearly three decades.
The firm operates around a proprietary framework — Assimilate → Align → Activate — built around three structural choices:
Audience-first positioning. The brief starts with the audience, not the brand. Where most agencies still position around brand messaging objectives, The Nova Method starts with what the audience actually wants and needs to hear.
AI-assisted workflows. The firm is built around AI integration across research, content development, and amplification — not as a marketing claim, but as the operating reality of how the work gets done.
Connection over visibility. The success metric is measured connection between brand and audience — not impressions, not coverage volume, not vanity reach numbers. The shift from visibility to connection is the structural shift defining where modern communications is heading.
Why It Matters
The Nova Method reflects a broader shift inside communications agencies toward integrated strategy, audience research, AI-assisted workflows, and more flexible operating models. The throughline from PerkettPR to The Nova Method is adaptation — building around where communications is moving next rather than where it has been.
That is what makes the Perkett trajectory worth studying for any agency founder thinking about the next decade. The firms that last across structural shifts in the industry are the ones whose founders see the shift early and build for it deliberately. Christine Perkett has done that three times in 27 years.
